What are the responsibilities and job description for the Product Designer position at Gaia?
Product Designer
Regular, F/T
Summary
Gaia is a SVOD (subscription video-on-demand) platform focused on empowering an evolution in consciousness. Our catalog of over 8,000 original programs, licensed docs, and films covers a breadth of topics including yoga, spirituality, and the esoteric.
We’re seeking a talented Product Designer to craft intuitive, visually compelling experiences across web, mobile, and TV apps. You’ll play a key role in enhancing conversion, engagement, and usability, while also exploring new community and AI-powered innovations that elevate the Gaia experience. The ideal candidate combines strong visual design skills with user-centered thinking and can translate complex requirements into elegant, accessible solutions that resonate with our unique audience.
We value designers who can balance aesthetic excellence with practical functionality, who understand the nuances of different platforms, and who approach their work with both creativity and analytical rigor. You’ll thrive in our collaborative environment if you’re passionate about creating meaningful digital experiences that support personal transformation and growth.
At Gaia, soft skills are key to success. We seek candidates with strong interpersonal abilities – effective communication, teamwork, prioritization, and problem solving – who can adapt to change, manage conflicts with empathy, and collaborate well with diverse teams. While technical skills matter, we highly value those who build positive relationships, contribute to a supportive culture, and approach challenges with a solution-oriented mindset. If this sounds like you, you’ll thrive in our dynamic environment.
Responsibilities
- User Experience Optimization: Audit and enhance Gaia’s apps to align with industry best practices and user behavior expectations, improving user flows, interaction patterns, and information architecture to drive engagement and conversion.
- Cross-Platform Design: Create cohesive and platform-optimized experiences across web, mobile (iOS, Android), and TV apps (Roku, Fire TV, Apple TV, etc.), ensuring consistent features, functionality, and visual design.
- Collaboration & Alignment: Partner with product managers, engineers, marketing team members, and other stakeholders to align design solutions with business goals and user needs.
- Visual Design Excellence: Develop and maintain Gaia’s visual design system, ensuring brand consistency, accessibility, and usability across all platforms.
- User Research & Testing: Conduct usability testing, competitive analysis, and user feedback sessions to iterate on designs and improve engagement and retention.
- Community & AI Innovation: Help design new community features and explore AI-powered experiences that shape the next phase of Gaia’s product evolution.
- Data-Driven Design & Competitive Analysis: Leverage analytics, user behavior insights, and industry research to identify opportunities for improvement and ensure Gaia remains competitive in the streaming and digital content space.
Qualifications
- 5 years of product design experience across at least two companies, preferably in growth-stage companies (at least $50M annual revenue)
- 3 years B2C company experience
- Strong portfolio demonstrating UX/UI work across multiple platforms
- Experience designing for at least two of the following: responsive web, native mobile apps (iOS/Android), and TV applications (Roku, Fire TV, Apple TV, etc.)
- Proficiency with Figma and other industry-standard design and prototyping tools
- Experience working with design systems and component-based design.
- Ability to effectively incorporate AI tools across the design process—from ideation to research, prototyping, and testing—to enhance productivity while maintaining design quality
- Experience analyzing user behavior data, conducting competitive analysis, and using insights to inform design decisions
- Understanding of user research methodologies, usability testing, and data-driven design
- Strong understanding of typography, layout, color, and accessibility best practices
- Experience collaborating with cross-functional teams in an Agile environment
- Excellent communication skills, with the ability to articulate design decisions and collaborate effectively with stakeholders at all levels
- Iterate quickly, balancing creativity, business goals, and technical constraints
- Problem-solving mindset, balancing user needs with business goals
- Basic understanding of frontend development constraints and possibilities and ability to communicate effectively with technical team members
- U.S. citizenship or an existing work visa is required
- Non-smoker
- Must be available to work on our campus in Louisville, CO. This is not a remote role.
Preferred Skills
- Experience designing for media/entertainment or subscription-based products
- Knowledge of video streaming UX patterns and best practices
- Familiarity with designing social or community-driven features
- Understanding of AI/ML concepts and their application in user experience
- Experience with motion design, animation, or micro-interactions
- Passion for wellness, mindfulness, or spiritual growth
Compensation
- Type: Salary
- Range: $90000 - $130000 (USD)
More About Gaia
Gaia exists as a transformational network to empower a global conscious community.
Gaia (Nasdaq: GAIA) is a publicly traded company in Louisville, Colorado. We offer global video streaming of over 8,000 original series, shows, films, documentaries, and practices for conscious living to our members in over 190 countries. Our vast video library serves as a vessel for the community we seek to empower. We are not a subscription service that streams whatever pays our bills. Our content goes deep into select niches of Seeking Truth, Transformation, Alternative Health and Yoga channels. We often cover subjects that other media companies won’t touch.
We expect you did explore Gaia’s library of original shows, documentaries, and films. If our work on ancient wisdom, who are we, our true history, coverups, and metaphysics resonates, you might be a good fit for Gaia. We seek to hire and inspire employees who embrace our mission to empower a global conscious community, who hope their work empowers our community of inspired members, to be a catalyst of transformation. The best work we do every day is to remember our vision is “to empower the evolution of consciousness.”
The perks of working collaboratively with a team dedicated to sharing this mission include an on-site gym; a beautiful solar-powered campus, complete with hiking and running trails, community garden, and a labyrinth; and an on-site, mostly organic café that serves breakfast and lunch daily including a full-service espresso bar featuring locally roasted coffee.
Full-time employees are offered alternative and traditional medical benefits including preventative coverage; as well as dental, vision, 401K, and life insurance.
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