Marketing Manager

PURPOSE OF POSITION

To support the Director of Marketing and keep the department performing at a high-level.

ROLE SPECIFICATIONS:
Reports to: Director of Marketing
Department: Animal Management – Kansas City Area

Objectives of this Role

• Achieve and maintain consistency in operational needs and processes assisting Director of Marketing as needed.
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Daily and Monthly Responsibilities

• Daily activities and responsibilities include the following: – promotional management (coding/processing), invoice management, managing marketing flowcharts, requests and campaigns, advertising and marketing channel rep management, resource/project management, vendor and Customer management, portal management (e.g., Bynder, Print, and other SaaS platforms), tradeshow/exhibitions/field day management and coordination with reps and outside sales teams, and arranging/monitoring travel needs of the marketing team.
• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Qualifications Desirable:

• BS/BA degree in Advertising, Marketing, Business, Communications, Organizational Development, or other similar concentrations.

Experience Required:

• Functional in Microsoft word and TEAMS
• Skilled/highly skilled in Microsoft PowerPoint and Excel
• Good to have – experience with SAP: Back Office, CRM and Sitecore Marketing Automation – training required.

Knowledge/Skills/Abilities Desirable:

• Demonstrated prioritization and organizational skills
• Excellent communication skills
• Attention to detail

Key Success Factors for this role:

• Maintain a positive, cooperative, helpful attitude always
• Respond to requests with an appropriate level of urgency
• Be able to prioritize tasks and handle multiple competing priorities
• Be able to complete all tasks quickly and efficiently as assigned with minimal supervision
• Keep marketing manager informed of communications, progress, results, and obstacles
• Ask for assistance when needed
• Continually seek to gain additional knowledge to expand areas of responsibility
• Complete all work with a high degree of accuracy and precision
• Respond positively to criticism and view as an opportunity for improvement
• Daily interaction with Microsoft word, excel, power point, SAP, and Sitecore

Job Type: Full-time

Pay: $40,000.00 - $50,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Supplemental Pay:

• Bonus pay

Work Location: One location