Marketing Specialist

Job Summary:

The Marketing Specialist responsibilities will be centered around content generation, social media, advertising, and conference/tradeshow management and managing the KPIs for these marketing initiatives and other areas.

Looking for someone with an outgoing personality who can get along well with different types of people - as you will be working with many different groups outside of marketing. Willing to work with in the established brand guidelines to produce high quality content that meets objectives and drives results.

Above all things, the candidate needs to have a meticulous attention to detail. Looking for someone that can bring a new perspective, is creative, and handles direction well.

Since this is a small team, you will be exposed to different areas of marketing including graphic design, market research, website design, communications, and management, etc. Great place for a self-starter – has an idea and make it happen! May involve some travel to different company locations (Louisiana, Texas) when applicable.

Essential Duties & Responsibilities:

• Content Generation, Social Media & Advertising
  • Execute marketing communications strategy for social media, advertising, website content, and other marketing channels
  • Keep/update media calendar within marketing team
  • Act as point of contact for media/publication companies
  • Assist Marketing Director to decide which media/publications are appropriate
  • Assist in development of advertising messaging
  • Identify publications/media outlets not currently being utilized by GATE Energy and affiliates for consideration
  • Work with internal departments to develop content for external use – gathering content for internal and external newsletters, infographics and case studies, brochures – coordinate review process.
  • Support social media marketing: frequency and delivery method, media profile expansion
  • Identity and implement new channels for GATE to push content
  • Support the development of external and internal press releases
  • Support the development marketing campaigns that reach a target audience
  • Assist with the development of paid social media campaigns
  • Provide content management including content updates and SEO for GATE Energy and affiliate
• Conference Management
  • Support conference management: including employee logistics, booth logistics, etc., ordering booth supplies, staffing booth with appropriate people as needed
  • International conferences with possible travel
  • Coordinate conference sponsorships
• Analysis & Reporting
  • Support market research, competitor analysis, target market analysis, continual SWOT analysis, internal and external technology and opportunity assessment
  • Develop yearly/quarterly marketing intel reports about our biggest clients and where they are headed
  • Produce quarterly KPI/annual reports on marketing efforts including: website metrics; ROI investments; goals for completion rates; keyword performance and search engine optimization (SEO) performance; social media reporting; CRM fashion with enough time for review and print
• Print, Advertising and Social Media Graphics – not required, but a plus
  • Works closely with the Marketing team to create cohesive campaigns across multiple platforms including generate social media post graphics, magazine and web advertisements, infographics, emails, etc.
  • Selects colors, fonts, pictures, layouts and other design elements to communicate company needs and strategies efficiently
  • Converts raw and complex ideas into easy-to-understand infographics
  • Creates and updates templates and promotional print materials and items as needed
  • Produces internal and external newsletters in the proper format
  • Assists with presentation materials and event materials
  • 3D graphic generation is a plus
• Video & Web
  • Planning, shooting, and editing video content for use on website and social media
  • Record raw footage and review shooting scripts, edit audio clips
  • Generate and edit PowerPoint courses for video generation
  • Create and edit Squarespace sites for GATE Energy and Affiliates to produce websites that communicates our brand and services efficiently and effectively
• Other
  • May be called to perform other marketing tasks
  • Advise on design options and ideas
  • Update content in previously designed deliverables and ensures that visual continuity is established throughout all deliverables
  • Order promotional items and printed materials from select Vendors
  • Enthusiastic, reliable, accurate and able to work independently
  • Team-oriented, good communicator, able to bring ideas to the table - works closely with the other members of the marketing team and other departments to produce cohesive materials, content, and graphics
  • Manages timelines and prioritization of workload, and knows when to ask for direction
  • Schedules tasks independently and works to meet strict deadlines
  • Can do attitude with a high sense of urgency
  • Ability to work with all stakeholders and follow-up for review and approval

Experience & Education:

• Bachelor’s degree or working towards a Bachelor’s Degree with focus on Marketing or Graphic Design (experienced designers with degrees in other fields may also apply to be considered)
• Experience with the oil and gas industry is a plus, but not required
• Advanced knowledge and experience with Adobe Illustrator and Adobe InDesign a plus
• Knowledge of Word and PowerPoint
• Knowledge of HTML and video editing is a plus, but not required (learning on the job may be required), Experience with Adobe Premier or Adobe After Effects preferred, but not required
• Experience with designing digital content such as infographics, social media graphics and designing landing pages
• Strong design portfolio if graphic design experience – please include with resume, may be required to demonstrate skills during interview
• Strong interpersonal skills, ability to communicate/manage well at all levels
• Excellent written and verbal communication skills

Physical Requirements:

• Ability to lift 50lbs without assistance
• Travel up to 20% possible
• Proficient in speaking, reading and writing the English language - necessary to preform essential functions of this job

GATE Energy is an Equal Opportunity Employer