Marketing Coordinator

Job Description: Marketing Coordinator

Job Summary:

Confidential company is seeking a Marketing Coordinator to join their expanding team. A respected national eyecare provider, working with some of the country's most reputable eye care practices. Their goal is to allow healthcare providers to focus on delivering exceptional medical and surgical eye care services. As a Marketing Coordinator, your role involves developing, coordinating, and executing marketing campaigns. This includes gathering data on target demographics and analyzing market trends to enhance marketing strategies. You'll create and edit videos and distribute positive branding messages and promotional materials for our products and services. Additionally, you'll also monitor sales data and work with the marketing team to achieve objectives.

Responsibilities:
Content Creation:

• Develop compelling and engaging content for various marketing channels, including social media, blogs, websites, and email campaigns.
• Collaborate with internal teams to align content with brand messaging, voice, and marketing goals.

Video Editing:

• Create and edit videos for promotional campaigns, product demonstrations, and other marketing initiatives.
• Work closely with the marketing team to align video content with overall marketing strategy and brand guidelines.
• Manage video projects from concept to completion, ensuring timely delivery and quality

Graphic Design

• Design visually appealing graphics, images, and layouts for marketing materials, including brochures, presentations, and digital media.
• Ensure all designs are consistent with brand identity and enhance brand recognition.
• Collaborate with various departments to understand their graphic needs and deliver creative solutions.
• Oversees printing and production of advertising and sales materials.

Analytics Analysis:

• Monitor and analyze marketing performance data to assess the effectiveness of marketing campaigns and activities.
• Generate reports highlighting key marketing metrics, trends, and insights.

Required Skills/Abilities:

• Proven experience in content creation, graphic design, video editing, and analytics analysis in a professional setting.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite) and video editing software.
• Strong analytical skills with the ability to interpret and translate data into actionable insights.
• Excellent written and verbal communication skills.
• Detail-oriented with strong organizational and project management skills.
• Ability to work independently and collaboratively within a team environment.
• Excellent verbal and written communication skills.
• Excellent sales and customer service skills.
• Strong analytical and problem-solving skills.
• Proficient with Microsoft Office Suite or related software.
• Extremely creative and inventive.
• Excellent interpersonal skills.

Education and Experience:

• High school diploma required
• Bachelor’s degree in Marketing, Statistics, Business, or related field is preferred.
• One to three years of related experience in business, promotional sales, customer service, or related field preferred.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times.

Job Type: Full-time

Pay: $45,000.00 - $46,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• North Miami Beach, FL: Reliably commute or planning to relocate before starting work (Required)

Education:

• High school or equivalent (Preferred)

Experience:

• Marketing: 2 years (Preferred)
• Graphic design: 2 years (Preferred)
• Content creation: 1 year (Preferred)
• Video editing: 2 years (Preferred)

Work Location: In person

Salary : $45,000 - $46,000