Job Description
Hybrid Position: This position does not require an employee to be on-site full-time to perform most effectively. The employee's role enables them to work at a GM facility or off-site as frequently as needed or desired.
Buick has established itself as the premium SUV brand in marketplace. Its family of stylish and innovative SUVs are driving significant increases in Opinion and Consideration and attracting a new type of buyer to the brand. As the automotive industry's #1 female brand, Buick is primed to help GM be the most inclusive company in the world. Furthermore, 2022 brings exciting brand news, product announcements, and advertising moments as we look to our brand evolution and EV future.
The marketing team works to build a lasting impression among consumers and improve product sales and market share through improved brand loyalty and brand perception. They may assist with the development and implementation of the marketing strategy and plan.
Role
The Social, Digital, & Content Partnerships Assistant Advertising Manager will support the Buick Brand Strategy & Content Manager and work collaboratively with Marketing, Sales, Agency Partners, and Central Teams to assist in the development of strategic social, digital, media-led content, partnerships, and branded entertainment placements.
The ideal candidate will have a foundational knowledge of social and digital strategies and best practices with a focus on platform-specific content. Candidate should have experience strategically planning, developing, and approving creative executions across the social and digital spaces. Candidate should excel at managing relationships both internally and externally. Success in this role will involve close collaboration with media, central teams, and agency partners.
Role Responsibilities
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Assist in the day-to-day planning and execution of social and lifestyle digital campaigns including paid and organic social strategy, digital executions creative, launch/campaign support, influencer executions, and overarching social/digital amplification plans
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Assist in the day-to-day planning and execution of media-led content, branded entertainment, and content partnerships
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Serve as point person for securing strategically aligned partnerships and branded entertainment placements on behalf of the brand
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Lead social and digital creative development including still photography, video, media-led, and partnership content
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Collaborate with central teams to foster innovation based on consumer insights, owner needs, and social/digital best practices
Role Qualifications
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Bachelors degree in Business, Marketing, or related areas
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4 years of experience in Advertising, Media or Marketing; Agency experience preferred
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Demonstrated ability to evaluate and provide thoughtful creative feedback
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Strong understanding of the ever-changing digital eco-system and a curiosity for new approaches and technology
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Understanding of influencer and branded entertainment landscapes
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Excellent communication, presentation, organization, and relationship-building skills
- Proven cross-team collaboration
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A self-starter with the ability to think strategically and develop creative solutions
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Ability to analyze and solve complex problems
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
- Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
- Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
- Company and matching contributions to 401K savings plan to help you save for retirement;
- Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
- Tuition assistance and student loan refinancing;
- Discount on GM vehicles for you, your family and friends.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us atCareers.Accommodations@GM.com. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.