Media Planning and Strategy Supervisor

Media and Communications Strategy Supervisor 
Generator Media Analytics  

Position Summary: 
 
This role is responsible for ownership of strategic planning across all media channels.  Candidate must have solid foundation of knowledge and experience across all media channels, with an emphasis on digital media. Candidate must exhibit a proven ability to plan, facilitate execution and analyze digital campaigns across social, display, and video. A firm understanding of both ROI driving tactics and branding principles will be critical for this position. 
 

Generator Media Analytics is a leading strategic planning, buying and analytics media agency with a history of strong client relationships earned by delivering results, sharing valuable insights, and delivering an unmatched expertise from our results-oriented team. We are a growing agency which rewards great work and promotes from within. We seek talented, self-motivated, enthusiastic individuals who are ready to achieve and grow within a hands-on and inspired organization where opportunities are performance-based.  

 
The core qualities we seek are:  

• Digital fluency and an unending desire to seek out new ideas and opportunities 

• Firm understanding of 360 planning principles across national and local markets 

• Flexibility and agility to manage complex processes and multiple brands with positivity and "can-do" attitude  

• Ability to collaborate and work closely with biddable teams to ensure flawless execution 

Responsibilities: 

• Responsible for overseeing media strategy, planning, campaign management, data, insights and analytics 

• Oversees/​manages planner/assistant planner and day-to-day operation of all media activity 

• Demonstrates initiative by researching and identifying valuable information/​insights to improve media product 

• Determines and supervises the best possible implementation of all approved communication plans and projects 

• Aid in the development of campaign set-up, including testing methodologies, reporting requirements, campaign construction best-practice, performance forecasting, and optimization recommendations, ensuring maximum impact and efficiency of each campaign. 

• Learns and understands all phases of the clients’ marketing objectives and provides media recommendations to deliver against these objectives 

• Understands all proprietary research tools/​processes and applies learning during communication planning 

• Seek out creative and innovative first to market solutions to meet client objectives 

• Prepares and presents communication plans, as needed, including objectives, strategy, rationale, post-campaign analysis, and all backup materials 

• Establish strong working relationship with partner agencies (where/​when applicable), delivering a seamless communications process 

• Demonstrates agility via multi-tasking – multiple brands, strategic development and plan stewardship, management of Planner 

• Develops collaborative working relationship with all internal and external teams, ensuring they fully understand brand’s communication objectives/​strategies 

Desired Skills & Experience 

• A minimum of 4 years of 360-degree media strategy and activation experience across both Digital and Traditional Channels 

• Ability to prioritize and organize projects for self and direct reports 

• Excellent understanding of all media types, strategy and plan architecture fundamentals 

• Proven ability in training and leadership capability 

• Experience with media research tools (MRI, Kantar, etc.) 

• Strong communication, negotiation and analytical skills required 

• Must have strong knowledge of Campaign Manager (trafficking and reporting) and Google Analytics 

• Hands on platform experience a plus  

• Must have analytical ability and strategic curiosity 

• Strong communication, negotiation and analytical skills required 

Benefits: 

• Flexible remote working policy 

• Medical/Dental/Vision insurance  

• 401K Program with company match 

• Competitive time-off policy, including Summer Friday program  

• Manager & Non-Manager Training Programs 

• Anniversary bonuses 

• Medical/Dental/Vision/Gym reimbursement program 

• Passion Pursuit program 

• All levels of full-time, permanent staff eligible for bonus pool