Marketing Manager

Overview

Genome Insight was founded by a team of physician-scientists, geneticists, and bioinformaticians to improve how cancer and rare disease patients are diagnosed and treated, by unlocking the full potential of genomic data through innovative bioinformatics, AI, and unparalleled whole-genome interpretation. We are the first private company in the United States to invest completely in a whole genome approach to diagnosis and treatment for cancer and rare disease.

As the Marketing Lead at Genome Insight, you will be a key leader responsible for driving marketing strategy for different audiences (patients, healthcare providers and researchers/biopharmaceuticals), creating marketing content and maximizing ROI of the content in different channels. This position requires a dynamic and results-oriented professional with a proven track record in patient or/and HCP marketing in diagnostics or other Life Science industry. This is a full-time position.

Responsibilities

Market research and competitive analysis:

• Stay abreast of industry trends, competitor activities, and market dynamics.
• Use insights on the market and competitive landscape to identify opportunities for growth and differentiation.
• Identify customer needs and clarify what customers’ pain points we are solving for
• Support developing target product profiles and collaborate with R&D and Medical Affairs to ensure technology and medical evidence support the target product profiles

Product positioning and messaging:

• Define clear value propositions for each product, emphasizing the benefits for different customers (healthcare professional, patients, etc).
• Craft compelling messaging tailored for different customers to effectively communicate product features and patient-centric advantages.

Go-to-Market and marketing strategy:

• Develop and execute innovative go-to-market plans for diverse channels
• Estimate potential revenue and cost required for different Go-to-Market models and channels
• Create and implement comprehensive marketing strategies to promote our products and services for different audiences (patients, healthcare professionals, and researchers)

Content creation strategy and execution:

• Create engaging and informative content for various marketing platforms, including website, social media, blogs, and promotional materials.
• Manage content calendars and ensure timely delivery of high-quality content.

Lead Generation:

• Drive lead generation initiatives through targeted campaigns, events, and collaborations.
• Optimize lead generation and ensure maximizing ROI of marketing campaigns.

Brand Development:

• Build and enhance the brand identity of Genome Insight in the genomics and diagnostics industry.
• Ensure consistent messaging across all marketing channels.

Event Management:

• Plan and execute industry events, conferences, and webinars to showcase our products and services.
• Coordinate logistics and ensure successful participation in relevant events.

Qualifications

• Bachelor's degree, MBA /masters degree preferred.
• 7 years of experience in HCP and/or patient marketing in the Life Science sector, with a strong focus on digital marketing experiences.
• Proven success in launching and/or marketing products
• Ability to think out of the box, willingness to try and learn new things and explore uncertainties
• Exceptional communication and presentation skills.
• Strong analytical and strategic thinking skills.

About Genome Insight

Genome Insight is a precision medicine whole genome platform company with the goal to accelerate the use of whole genome sequencing (WGS) for accurate diagnosis and personalized treatment for cancer and rare diseases. Genome Insight’s proprietary platform is an automated WGS pipeline coupled with a bioinformatics-powered digital solution that rapidly generates meaningful medical insights making it possible to use WGS in real-life clinical settings. Furthermore, this platform is applied in the research setting to advance novel therapeutic strategies in cancer and rare diseases. The company’s headquarters is in San Diego (US) with R&D offices in Seoul and Daejeon (Korea). To learn more, please visit www.genomeinsight.net

Benefits include:

Health, Dental, Vision, and employer covered AD&D policy.

401k plan

Paid Holidays, Sick, and PTO

Compensation

$100,000 - $160,000 BOE annual salary

Location

San Diego or Bay Area preferred

Salary : $100,000 - $160,000