What are the responsibilities and job description for the Digital Marketing Specialist - Remote | WFH position at Get It Recruit - Marketing?
Digital Marketing Specialist
Compensation: $80,000-$100,000 per year (commensurate with experience)
Location: Remote-friendly (US-based candidates preferred in AZ, CO, CT, DC, FL, GA, HI, IL, IN, LA, MA, MD, MI, MN, NC, NJ, NY, OH, PA, RI, SC, TN, TX, UT, VA, WA, and WI, with preference for Eastern time zone residency)
About The Role
We're on the lookout for an analytical and creative Digital Marketing Specialist to join our dynamic team. As a key player in our marketing department, you'll report to the Director of Marketing and be responsible for crafting and executing impactful campaigns across a variety of channels. This includes ABM platforms, paid media, and software review sites. Your work will drive inbound prospects and guide them through the sales funnel, playing a vital role in our continued success and revenue growth. If you're passionate about leveraging your expertise in paid media and 6Sense, and want to make a meaningful impact, we'd love to hear from you!
Key Responsibilities
Launch, monitor, and optimize ABM campaigns using 6Sense.
Work closely with our paid media agency to manage SEM performance and Google Ads campaigns.
Build and enhance our presence on software review sites like G2, Capterra, and Software Advice.
Explore and evaluate new marketing opportunities and channels, including Microsoft Ads, LinkedIn, Meta, and TikTok.
Support SEO initiatives and promote related projects.
Depending on your skills and our needs, assist with email marketing and social media marketing efforts.
Collaborate with the data team to ensure accurate tracking of inbound digital marketing leads.
Analyze campaign performance, ROI, and spend, and use data insights to refine future campaigns.
Contribute to product launches, promotions, and customer engagement efforts.
Stay updated on industry trends, market dynamics, and competitor activities.
Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field.
5 years of marketing experience, including at least 3 years focusing on SEM/ABM.
Proven track record in a similar role within the SaaS industry.
Strong grasp of digital marketing principles and best practices.
Proficiency with 6Sense, Looker Studio, Tableau, and Salesforce.
Familiarity with Asana and Marketo is a plus.
Excellent written and verbal communication skills.
A strategic and creative thinker with a continuous improvement mindset.
Data-driven With Strong Analytical Skills And Decision-making Abilities.
Self-starter who thrives in an independent working environment.
What We Offer
Join a great team culture with ample opportunities for career development, competitive compensation, and a comprehensive benefits package. Be part of a forward-thinking team where your contributions are valued and your career growth is supported.
Our Commitment
We are dedicated to fostering a diverse and inclusive workplace. We strive to create equal opportunities for all employees, from recruitment to career progression and beyond.
Employment Type: Full-Time
Compensation: $80,000-$100,000 per year (commensurate with experience)
Location: Remote-friendly (US-based candidates preferred in AZ, CO, CT, DC, FL, GA, HI, IL, IN, LA, MA, MD, MI, MN, NC, NJ, NY, OH, PA, RI, SC, TN, TX, UT, VA, WA, and WI, with preference for Eastern time zone residency)
About The Role
We're on the lookout for an analytical and creative Digital Marketing Specialist to join our dynamic team. As a key player in our marketing department, you'll report to the Director of Marketing and be responsible for crafting and executing impactful campaigns across a variety of channels. This includes ABM platforms, paid media, and software review sites. Your work will drive inbound prospects and guide them through the sales funnel, playing a vital role in our continued success and revenue growth. If you're passionate about leveraging your expertise in paid media and 6Sense, and want to make a meaningful impact, we'd love to hear from you!
Key Responsibilities
Launch, monitor, and optimize ABM campaigns using 6Sense.
Work closely with our paid media agency to manage SEM performance and Google Ads campaigns.
Build and enhance our presence on software review sites like G2, Capterra, and Software Advice.
Explore and evaluate new marketing opportunities and channels, including Microsoft Ads, LinkedIn, Meta, and TikTok.
Support SEO initiatives and promote related projects.
Depending on your skills and our needs, assist with email marketing and social media marketing efforts.
Collaborate with the data team to ensure accurate tracking of inbound digital marketing leads.
Analyze campaign performance, ROI, and spend, and use data insights to refine future campaigns.
Contribute to product launches, promotions, and customer engagement efforts.
Stay updated on industry trends, market dynamics, and competitor activities.
Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field.
5 years of marketing experience, including at least 3 years focusing on SEM/ABM.
Proven track record in a similar role within the SaaS industry.
Strong grasp of digital marketing principles and best practices.
Proficiency with 6Sense, Looker Studio, Tableau, and Salesforce.
Familiarity with Asana and Marketo is a plus.
Excellent written and verbal communication skills.
A strategic and creative thinker with a continuous improvement mindset.
Data-driven With Strong Analytical Skills And Decision-making Abilities.
Self-starter who thrives in an independent working environment.
What We Offer
Join a great team culture with ample opportunities for career development, competitive compensation, and a comprehensive benefits package. Be part of a forward-thinking team where your contributions are valued and your career growth is supported.
Our Commitment
We are dedicated to fostering a diverse and inclusive workplace. We strive to create equal opportunities for all employees, from recruitment to career progression and beyond.
Employment Type: Full-Time
Salary : $80,000 - $100,000
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