Enterprise Field & Channel Marketing Manager
Job Posting for Enterprise Field & Channel Marketing Manager at Gigamon
Gigamon is seeking a driven and experienced Enterprise Field and Channel Marketing Manager to join our Americas field marketing team supporting the Western US region. The Field and Channel Marketing Manager is responsible for planning, organizing, executing, and measuring regional field events, activities, and programs that generate pipelines with new prospects, and existing accounts, and advance existing opportunities for the sales team with our channel partners and ecosystem partners.
The right candidate is a team player with excellent cross-functional execution skills, a working understanding of and practical experience executing successful regional activities, and an excellent relationship-builder with Sales, BDRs, and Partners. They will have an outstanding track record of measurable results in generating pipeline and business while leveraging a diverse strategy of marketing tactics and channels. If you love being at the intersection of Sales, Marketing, and Partners, and like working in a fast-growing dynamic organization, then this is the place for you.
This position reports to the Director, North America Enterprise Field, and Channel Marketing and is part of the Global Growth Marketing and Demand Generation organization at Gigamon. The role will work closely with Sales and Marketing stakeholders to build programs and event strategies that drive full-funnel marketing pipeline, ROI, and improve funnel conversion while meeting the regional sales objectives. Successful candidates will have a regional field marketing-focused background and a can-do attitude.
Responsibilities:
As a key contributor, the Field and Channel Marketing Manager will develop a strategic and effective regional plan to generate opportunities and build pipeline; manage end-to-end planning, production, and execution of in-territory events, programs, and activities.
- Collaborate with Marketing and Sales teams to create and execute regional marketing programs tailored to local markets and target accounts. These include executive conferences and roundtables, roadshows, industry events, summits, networking events, in-person and virtual seminars, webinars, digital, etc. as part of a larger integrated marketing campaign.
- Define regional field marketing strategies and processes, qualifying new events and conferences, vendor management, budget management, onsite strategy, pre-and post-event campaigns, and measuring pipeline generation and ROI.
- Build and maintain relationships with channel partners and key go-to-market ecosystem alliance partners to strengthen our value propositions, create broader market awareness and generate new opportunities.
- Manage quarterly regional field marketing budget.
- Track, analyze and report on regional field marketing business contribution and its impact in order to learn, improve and justify future investment.
- Track lead-to-opportunity and pipeline flow to ensure the appropriate sales channels are following up with attendees and campaign responders in a timely manner.
Qualifications:
- Strong Field and Channel Marketing expertise; experience building trusting, collaborative relationships with peers, sales teams, channel partners, ecosystem partners, and customers.
- Ability to effectively build and communicate regional marketing plans and create buy-in with sales teams and channels.
- High attention to detail and adept project manager; juggle a high volume of events concurrently of varying scale.
- Outcome driven, analytical, and have a track record of executing creative, impactful field marketing programs.
- Initiative taking, excellent organizational skills, efficient with time management, produce results within budget, and quickly pivot as needs change.
- Strong sense of accountability and ownership, an ability to manage your business, and clearly communicate your results back to the organization.
- Familiarity with Salesforce, PowerBI, PowerPoint, Excel, and Word. Capable of learning Marketo, Workfront, Monday.com, 6sense, and Folloze etc.
Education/Experience:
Minimum 5 years of related experience in a fast-paced high-growth technology company.
Minimum Qualification:
This position is based in Gigamon’s HQ offices in Santa Clara, CA with an option for a remote position if the candidate is based in the Western US region.
Must be able and willing to travel within the territory as needed to events, conferences, and business-related meetings.
The base salary compensation range being targeted for this role based out of Gigamon’s Santa Clara, CA Headquarters office is $103,000 - $134,000 with an opportunity to earn an annual bonus or commission (subject to terms and conditions of the plan). This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices.
Employees in this position are eligible to participate in the Company’s standard employee benefit programs, which currently includes health insurance, health savings accounts, life, AD&D, disability, 401(k) plan with company matching contributions, paid time off (holidays, vacation, and sick), tuition reimbursement, employee assistance program (EAP), business travel accident insurance, employee discounts, and employee referral program. Additionally, employees in this position are eligible to participate in the Profit Interest Units plan.
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Salary.com Estimation for Enterprise Field & Channel Marketing Manager in Santa Clara, CA
$154,676 to $215,577
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Job openings at Gigamon
Gigamon
Santa Clara, CA
Full Time
Gigamon
Santa Clara, CA
Full Time
Gigamon
Santa Clara, CA
Full Time
Gigamon
Santa Clara, CA
Full Time
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