Marketing Manager

Western Security Bank is hiring a Marketing Manager. The Marketing Manager will manage the marketing process from research and planning to execution and analysis. The Marketing Manager will develop and implement marketing plans, budgets, and integrated marketing campaigns the supports Western Security Bank’s goals and objectives by generating demand for our products and services, targeting both existing and potential customers. The Marketing Manager is responsible for building brand recognition by establishing and maintaining brand standards across all channels and facilities.

The Marketing Manager will work independently, as well as, in cross functional teams with various levels of knowledge. These cross functional teams assist internal support staff to accomplish position/department/customer goals within regulatory/policy guidelines. Will also serve as a liaison maintaining a professional, customer service-oriented demeanor in all contact.

Duties and Responsibilities: 

• Will direct, develop, and implement strategic marketing plans and forecasts to support the overall bank goals and objectives.
• Will create and implement compliant marketing campaigns that leverage the most appropriate channels to reach the identified markets.
• Will build external brand recognition with integrated advertising, public relations, and charitable giving strategies.
• Will manage and lead marketing staff and external contractors to efficiently execute marketing concepts.
• Will buy and place media including digital, traditional, OTT, social, etc. according to campaign strategy.
• Will work with local media sales representatives to monitor monthly traffic schedules, review media plans and negotiate media schedules.
• Will establish and maintain consistent brand standards throughout all product lines, promotional materials, events, and facilities.
• Will facilitate communication between Marketing and other departments. Coordinate with key department managers to ensure timely development and implementation of marketing strategies.
• Will coordinate with appropriate stakeholders to execute internal/external marketing campaigns.
• Will prepare marketing activity reports for presentation to Senior Management and Board of Directors.
• Will perform regular competitor analysis or products, sales, and marketing efforts and identify opportunities within our market.
• Will seek out opportunities to promote, foster, and maintain Western Security Bank’s corporate image as a community focused organization.

Campaign Management

• Will develop and execute creative strategy in cohesion with overall marketing and business strategy.
• Will establish goals for each campaign, using appropriate KPIs.  Will analyze campaign effectiveness using assigned KPIs.
• Will work with internal and external creative teams to execute all assets needed for campaigns.
• Will manage creative schedule and creative teams to execute campaign assets and ensure projects are finished on time and in accordance to marketing strategy.
• Will buy and place campaign assets in appropriate channels
• Will ensure all marketing materials adhere to brand standards, are accurate, current and effective.
• Will update in-branch assets to reflect current marketing campaigns and customer notices.
• Will work with GBCI compliance to ensure marketing materials are within company policy guidelines.

Deposit Acquisition Consultant Management (HPG)

• Will collaborate with Customer Experience Officer to integrate HPG campaigns into Marketing strategy to maximize deposit acquisition efforts and execute HPG campaigns.
• Will ensure brand alignment in all HPG efforts.
• Will provide marketing perspective on HPG strategy.

CRM, Website, and Social Media Management

• Will create strategy for and manage social, search, listing, and CRM platforms, including content calendars, compliance, and implementation.
• Will perform daily website maintenance/updates to ensure information is current, consistent with bank products/services, visually attractive and user friendly.
• Will monitor website analytics, assess customer website usage, and strategize to increase effectiveness.

Customer Relations

• Develop strategies and tools designed to improve external customer satisfaction, retention, and loyalty.
• Adhere to Western Security Bank Company Mission, Vision, Core Values, and Service Principles.
• Provide superior internal and external customer service: must demonstrate self-governance, courtesy, and respect toward external customers as well as internal customers.
• Demonstrate a “customers come first” approach when prioritizing tasks.
• Maintains a professional, courteous, service-oriented relationship with all internal and external customers.
• Will participate in community events and activities to enhance the image of Western Security Bank and develop relationships within the area in which we serve.

Compliance  

• Ensure marketing materials and department are compliant with established procedures, bank policies, and government regulations.

Miscellaneous Duties

• Must comply with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.
• Complete required bank and OnCourse training courses within assigned time frame(s).
• Represent Western Security Bank in a professional manner which includes a professional image, confidentiality, a positive “can-do” attitude, good attendance, punctuality, flexibility and adaptability in meeting bank and customer needs.
• Keep work area tidy and maintain customer privacy.
• Attends and participates in meetings as required.
• Additional duties as requested or assigned.

QUALIFICATIONS:

• Bachelor’s degree (B.A.) in Marketing, Business, or any related degree from a four-year college or university preferred.
• A minimum of 5 years successful work experience in marketing or related field required. 
• Demonstrated experience with social media branding and identity is preferred.
• Equivalent combination of education and experience.

KNOWLEDGE, SKILL, ABILITY:

• Courtesy, tact, and diplomacy are essential elements of the job. Relate to others in an open and accepting manner; friendly and approachable. Sense how others feel; treat others with fairness, dignity, and respect. Cultivate rapport with all persons encountered at work.
• A significant level of trust and diplomacy is required to be an effective subject matter expert in the position. In-depth dialogues, conversations and explanations with customers and outside vendors of a sensitive and/or highly confidential nature is a normal part of the day-to-day experience. Communications can involve motivating, influencing, educating and/or advising others on matters of significance.
• Communicate Effectively: both verbally and in writing with others in a clear, thorough, and timely manner using appropriate and effective communication tools and techniques. Demonstrate soft phone skills by treating all customers in a polite and courteous manner.
• Customer Service: we are community inspired and pride ourselves on offering exceptional service to both our internal and external customers. We expect you, as an employee, to embrace and support our values and visions of Integrity, Service and Success.
• Teamwork: demonstrate ability to work independently and as part of a team. Work cooperatively and effectively with others to set and achieve goals, help others, resolve problems, and make decisions that enhance organizational effectiveness
• Ability to work well under pressure with a high degree of attention to detail.
• Ability to prioritize and organize heavy workload(s) and demonstrate effective time management skills
• Ability to work quickly and accurately: perform effectively under pressure; meeting multiple and sometimes competing deadlines and make decisions based on regulation(s), company policy(s), knowledge and experience.
• Ability to work quickly and accurately: perform effectively under pressure; meeting multiple and sometimes competing deadlines and make decisions based on regulation(s), company policy(s), knowledge and experience.
• Quality Management: Adhere to guidelines, protocol, policies, and procedures and supervisory directives; improve and promote work quality; demonstrate accuracy, thoroughness, and attention to detail; strive to achieve good results.
• Individual Responsibility and Accountability: Accept responsibility for own work performance; accepts responsibility for own actions and outcomes and does not blame others. Demonstrate willingness to take initiative in performing job duties, resolving issues, and making suggestions for improvement. Conduct follow-through and meets commitments and agreements in a timely manner; relied upon others as a source of valid information.

• Must be able to operate routine office equipment including computer terminals and keyboards, telephones, copiers, facsimiles, and calculators.

• Must be able to routinely perform work on computer and over the phone for an average of 6-8 hours per day, when necessary.

• Must be capable of regular, reliable and timely in-office attendance.

• While performing the duties of this job, the employee constantly works with time constraints and maintains attentiveness, duration and intensity. The employee frequently has routine workflow.  The employee frequently exercises flexibility (the ability to shift from one task to another).  Guidance, reinforcement, and co-worker support are available frequently. 

• The employee is frequently involved in social interaction which requires frequent oral and written communications.

• Must be able to perform job functions accurately working both independently and with limited supervision.
• Must be able to read and carry out various written instructions and follow oral instructions. Must be able to speak clearly and deliver information in a logical and understandable sequence.
• Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public.
• Must be able to perform duties and responsibilities with composure under stress of deadline, requirements for accuracy and quality and/or fast pace.
• Must be capable of exercising highest level of discretion on both internal and external confidential matters.
• Ability to handle a wide variety of situations in a sensible, reasonable, and professional manner.
• Maintain composure and display restraint when faced with opposition, stress, or conflict with others.
• Receptive to new information and recognize the validity of various viewpoints; see situations objectively. Respond positively to changes in direction and priorities, responsibilities, or assignments.

WORK ENVIRONMENT: 

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is often required to: sit; use hands in repetitive motions to finger, grasp, handle or feel; and talk or hear. The employee is occasionally required to: stand; walk; and lift or reach with hands and arms. The employee may also be required to: 

Must be able to operate routine office equipment including computer terminals and keyboards, telephones, copiers, facsimiles, and calculators. Must be able to routinely perform work on computer for an average of 6-8 hours per day, when necessary. Must be able to work extended hours or travel off site whenever required or requested by management. Must be capable of regular, reliable and timely attendance. Must be capable of climbing / descending stairs in an emergency situation.

Specific vision abilities required by this job include: The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection involving small defects, small parts, and/or operation/inspection of machines and/or using measurement devices at distances close to the eyes.

COMPENSATION & BENEFITS: Salary is dependent upon relevant experience. We offer an extensive benefits package that includes, but is not limited to, flexible health coverage options: medical/dental/vision (partially employer paid with competitive premiums), health rewards program, possible employer contribution to a Health Savings Account, Employee Assistance Program (EAP); life insurance; 401K retirement plan with immediate vesting (up to 3% employer match, 3% automatic employer contribution, and profit sharing); discounted banking products and services; paid vacation/sick days, and paid holidays.

COMPANY OVERVIEW: At Glacier Bancorp, our employees are our most valuable asset. We seek qualified individuals who enjoy people, are innovative and eager to learn. We are dedicated to providing opportunities for personal advancement and professional growth by investing in the tools and training needed to build a personalized career path for you.

Glacier Bancorp, Inc. is a regional bank holding company headquartered in Kalispell, Montana with assets greater than $12 billion, operating in numerous community bank divisions across 8 states (Montana, Idaho, Utah, Washington, Wyoming, Colorado, Arizona and Nevada). We pursue a community banking philosophy, emphasizing personalized service combined with the full resources of a large banking organization. Over the years, Glacier Bancorp has received numerous awards for stability and soundness, and has repeatedly ranked among the top 10% in the nation for financial strength.

We are an Equal Opportunity Employer and qualified applicants or employees will receive consideration for employment without regard to race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, mental or physical disability, age, genetic information, protected veteran status, or any other category protected by applicable federal, state or local laws.

Glacier Bancorp, Inc. does not sponsor applicants for work visas. All applicants must be legally authorized to work in the US.

No Recruiters or unsolicited agency referrals please.

Salary : $12 - $0