Summary:
Are you looking to join a marketing team that supports a large, quickly growing technology innovator? This isn’t your usual fill-in-the-blank corporate position. We’re building a B2B marketing team to shake up the industry and create raving fans of our financial technology solutions.Job Details:
Sounds great, but who’s Heartland?
Heartland delivers fast, secure and seamless payment processing and business solutions to more than 400,000 businesses nationwide. Focused on contributing to the long-term success of our clients, we offer products that include payments, payroll, point of sale, customer engagement and lending offerings. Heartland is a part of Global Payments, a Fortune 500 company, and is recognized as one of the nation’s best employers.
And behind the scenes?
We need your brains, vision and experience. This job requires high-level communications strategy including understanding our audience (including their challenges and interests) and creating the communication themes needed to catch attention, educate and drive action.
In this role, you will be responsible for carrying the brand guidelines and voice throughout the company experience but also looking for ways to improve conversion metrics and get attention.
The Digital Content Manager reports to the Creative Director and needs to be able to work independently as well as collaboratively with a full staff of writers, designers, animators, A/V specialists, strategists and other internal and external resources.
You’re interested? Great! Here’s what we need from you.
A degree in a relevant field is needed if you’re thinner on experience — or bring in a whole heck of a lot of experience and show us you’ve done this thing before.
Marketing agency experience would be great, ‘cause we have endless respect for the high quality and high volumes those firms handle. Tech startup experience is also great, because that means you know how to do a whole lot with a little. Imagine what you could get done at our shop!
Being in our Oklahoma City office is a must. We’re a highly collaborative, creative group, and distance would slow that down. And you wouldn’t want to miss out on our swanky new office opening up in 2020 in OKC’s Automobile Alley & Innovation District, anyway.
We pay based on the knowledge you bring but rest assured you won’t be offended. We also offer full benefits, vacation, bonuses and stock grants…cha-ching.
Responsibilities
Develop content strategy aligned with short-term and long-term marketing targets
Develop an editorial calendar and align content contributors around it
Analyze performance metrics of all content in play, from a high-level down to the granular using tools like Google Analytics, HubSpot, Google Search Console, Google My Business and SEMrush in order to provide insights
Collaborate with teams to plan and develop site content, style and layout
Create, refresh and publish engaging action-driven content
Edit, proofread and improve writers’ posts toward the goal of conversion
Collaborate with writers to ensure brand consistency
Optimize content according to SEO standards and trends
Use content management systems to analyze website traffic and users engagement metrics
Manage content distribution to online channels and social media platforms to increase web traffic
Ensure compliance with law (e.g. copyright and data protection)
Stay up-to-date with developments and generate new ideas to draw the audience’s attention
Ensure brand consistency and quality across all media
Work within our team’s project management software Wrike to understand, plan, develop, adjust and deliver along multiple project timelines
Requirements
Adept at keyword placement and SEO best practices
Excellent written and verbal communication skills
Highly computer literacy and advanced knowledge of HTML
Proficiency with modern content management systems
Ability to develop content that provokes engagement and action
A passion for learning and further developing skills
Ability to meet deadlines and produce content quickly
Experience in fintech, banking or technology is ideal
Advanced knowledge of proper CMS products
Proficiency in Mac computers and operating systems
Comfortable with Microsoft Office & Google Suites software
Strong written, verbal, interpersonal, organizational and problem-solving skills
Work well in a team environment, giving and receiving feedback toward better solutions
Passion for learning and further developing skills
Ability to thrive in a fast-paced team environment and meet aggressive deadlines
Global Payments Inc. is an equal opportunity employer.
Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.
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