What are the responsibilities and job description for the Salesforce Marketing Cloud Architect position at GlobalPoint?
Job Description
Role: Salesforce Marketing Cloud Architect
Duration: Long Term Contract
Work Type: REMOTE
Duration: Long Term Contract
Work Type: REMOTE
Description:
- The design, code/config, implementation, and deployment of enhancements for existing Salesforce Marketing Cloud solution
- Developing marketing automation-specific user stories and lead user story refinement meetings to finalized acceptance criteria
- Developing functional specifications and business architecture
- Designing, coding and developing solutions for marketing automation and dynamic content, list segmentation, etc. using AMPscript, SQL, HTML, JQuery, JavaScript and CSS
- Builds integrations, campaigns using Salesforce Marketing Cloud tools including MC connector, Journey Builder and utilizes list segmentation and reporting and analytics tools
- Builds integrations, campaigns using Salesforce Marketing Cloud tools including MC connector, Journey Builder and utilizes list segmentation and reporting and analytics tools
- Best practices recommendations for key Journey Builder/Engagement Studio campaigns
- Development of marketing automation-specific project plan/work breakdown structure components in collaboration with Project Manager & Scrum Master
- Providing Guidance to optimizing marketing operationsSalesforce Technical Architect
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