What are the responsibilities and job description for the Email & SMS Manager position at Gloss Ventures?
Company Description
Gloss Ventures is building the next consumer generations’ portfolio of data-driven personal care & beauty brands via our Omni-Channel CPG Growth Platform. Our portfolio of on-trend consumer brands are continuously praised for fantastic quality, engaging branding and great pricing and we leverage proprietary influencer management software as well as several AI-based data-mining solutions. Our portfolio brands are omni-channel distributed globally with many of the world's major retailers, via our own Shopify stores and via Amazon. We are one of the fastest growing consumer product companies in North-America and are offering incredible career growth opportunities.
Gloss Ventures has offices in Los Angeles, Montreal, Toronto and Amsterdam. We are a highly dynamic, fun and passionate team, have lots of social activities and a great team spirit combined with a 'work hard play hard' culture. Some of our flagship brands are Zoë Ayla Cosmetics (zoeayla.com), Sacheu (sacheu.com), Vitamin Bounty (vitaminbounty.com) and ActiveWow (activewow.com).
Job Summary
We are looking for an Email & SMS Marketer based at our Los Angeles location, reporting to the Chief Marketing Officer and SVP Growth.
You will be responsible for optimizing and systemizing our approach to flow and campaign strategy, targeting and lifecycle marketing. You will work closely with our Marketing and Creative team members to continuously improve the strategic direction & quality of our content to optimize for conversions. You will lead and grow Email & SMS for all brands - setting, executing and reporting on unique key performance indicators for each.
Responsibilities
Campaign development, management, and optimization
Segmentation and analysis of customer base
Conducting market research to better understand consumer behavior.
Review and optimize existing/former campaigns to identify areas of strength and weakness (including frequent multivariate a/b testing of subject lines, time of send, content, etc.)
Creating well-written, on brand, copy that is engaging and flawless.
Creating the design and layout for emails
Distributing emails and sms through the use of automated flows
Monitor, analyze and report on weekly and monthly email KPIS
Personalization of messaging based on segments
Develop conversational marketing (SMS)
Requirements
3 years in Email/SMS Marketing
Deep knowledge of ESP & SMS platforms, Klaviyo and Attentive knowledge a bonus.
Capable of segmentation, setting up automation, creating campaigns, doing A/B testing
Creative and strategic email designer
Proven success developing and executing Email/SMS marketing strategies that have driven high-performing results
Experience evaluating and reporting on Email/SMS performance
A passion for Beauty/Personal Care and Wellness
Extreme attention to detail
Ability to prioritize and manage multiple brands at one time.
Excellent oral and written communication skills.
Benefits
Paid for phone plan and work laptop
Competitive pay commensurate with experience
3 months after starting date: Optionally you can decide to participate in our Company Group Insurance Plan: Private Healthcare Dental care Additional insurance benefits.
Monthly company social activities
A dog-friendly office in Culver City, Los Angeles
A tremendous opportunity to develop, learn and grow your career through a fast-paced international environment