Social Media Manager

At Goal Zero, an NRG owned company; our mission is to empower people with a bright, safe, connected, and sustainable future by delivering smart, portable power solutions designed for everyone, everywhere. As the market leader in portable solar power, Goal Zero solar panels, power stations, and accessories give a new breed of consumers and outdoor enthusiasts the power to go farther, regardless of their gear’s battery life. We invite you to join our adventure.

General Summary of Position:

The Social Media Manager is an operational management role that will oversee all aspects of Goal Zero Social Media. Reporting to the Head of Brand and Product Marketing and working closely with the Creative and eCommerce teams, this position is responsible for growing followers, impressions, engagement and brand sentiment across social platforms and channels to in turn drive demand and sales.

Specific Duties & Responsibilities:

• Develop and manage best-in-class social media strategy for Goal Zero - support marketing campaigns with social programs and content that breaks through to our audience and increases followers and engagement

• Identify and establish partnerships with relevant influencers, media outlets, and organizations to amplify the brand's reach.

• Collaborate with influencers to reach a wider audience and tap into their followers' trust and loyalty

• Create, publish and manage organic content:

• Plan and maintain an organic content calendar to ensure a consistent and well-timed posting schedule, including coordinating with other marketing initiatives, channels and promotions to maximize impact

• Develop and curate engaging and visually appealing content for social media channels (such as Facebook, Instagram, X, LinkedIn, YouTube, TikTok etc.) that aligns with the brand's identity and resonates with the target audience

• Drive and leverage UGC campaigns to build social proof and authenticity

• Be the online Voice of Goal Zero: Address customer questions/comments across platforms including Instagram, Amazon.com, etc.

• Understand what our consumers think about our Brand, products, and competition; compile, track, and report on consumer sentiment towards our products and brand over time

• Continuously measure and optimize performance while also establishing benchmarks and recommending future tests

• Work with PR agency and Goal Zero leadership to manage any crisis situations that arise online

Required Knowledge, Skills and Abilities:

• Bachelor’s degree in Marketing, Communications, English, or similar field preferred

• Minimum of 5-7 years of experience with social media content creation, strategy, and planning

• Experience creating frequent, creative, and engaging organic social media content – both video and photo

• Proven track record of success in developing social media programs for premium brands, and management of social media communities, with responsibilities in day-to-day management, growth strategies, measurement, engagement campaigns and content strategy

• Must have a sense of creativity, light-heartedness, and willingness to take the initiative to create social media content

• Must have a collaborative attitude and work well with others in a creative environment

• Must be able to show previous/recent work either via separate links or portfolio

Preferred Qualifications:

• Scrappy startup mentality

• Studio photography experience a bonus

• Broadcast/digital media experience and background

• Working knowledge of Adobe Creative Suite and Figma

Additional Knowledge, Skills, and Abilities:

• Ability to work independently and as part of a team

• Experience in managing and measuring a variety of ongoing events or campaign-specific social demand generation programs

• Driven, motivated, positive, enthusiastic, and energetic

Physical Requirements/ Working Conditions:

• Regularly required to stand and/or sit for extended periods of time

• Regularly required to use a computer and cell phone to communicate via online channels

• Ability to occasionally lift and/or move items up to 50 pounds

• Minimal domestic travel is required

• Evening and weekend work may be required as job duties demand

• 4 days in office required per week

• Position to be located at Draper, UT headquarters – no relocation available

Additional Details and Benefits:

We aren’t just a company, but a team of passionate people who live life to the fullest, with a shared desire to help others do the same. We’re mountain bikers, skiers, and climbers, world travelers and weekend warriors, technology mavens and creatives, moms, dads, soccer coaches, volunteers, and everything in between. We rely on our products to power the things that matter most in our own lives and are proud to stand behind them.

Benefits include: Medical, Dental, and Vision Insurance, 401K Plan, Employee Stock Purchase Plan, Parental Leave, Tuition Reimbursement, and more.

Goal Zero is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability EEO is the Law Poster (The poster can be found at http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf)

Level, Title, and/or Salary may be adjusted based on the applicant's experience or skills.
Official description on file with Human Resources.