Creative Specialist

Job Title: Creative Specialist

Department: Marketing

Reports to: Vice President of Marketing

FLSA Status: FT/40

Summary: Responsible for creative functions of Golden Harvest Food Bank including branding, graphic design, website management, direct communications, and collateral management. Position works with the Vice President of Marketing and the Content Marketing Specialist to create a cohesive brand and represent that brand through web, print, and promotional materials.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

1.Branding

a.Work with Vice President of Marketing to create and maintain brand standards / SOPs for GHFB

b.Ensure brand standard compliance for all organizational publications

c.Create and maintain branding package to be included in new hire packet

2.Graphic Design

a.Create digital and print design materials for all departments and events including fliers, signage, graphics, brochures, PowerPoint presentations, etc.

b.Design promotional materials including promotional items, company clothing, etc.

c.Design graphic advertising materials including outdoor, print, and digital ads

3. Direct Communications

a.Work with marketing team to create, publish, and mail quarterly print and e-newsletter and in-house direct mail pieces

b.Create and mail email updates and solicitations through e-mail marketing platform

c.Manage and grow email contact list

4.Collateral Management

a.Order and maintain stocks of promotion and print materials including promotional items, company clothing, brochures, etc.

5.Website Management

a.Maintain web content including pictures, verbiage, link checks, events, etc.

b.Manage backend web and content updates

c. Develop and execute a regular web plan

d.Manage website analytics, provide regular analytics update, and use analytics information to optimize web content and fundraising

Supervisory Responsibilities

• No supervisory responsibilities

Skills & Competencies

To perform the job successfully, an individual will demonstrate teamwork, commitment, written and verbal communication and organizational skills. The Creative Specialist must be able to meet deadlines and be results oriented. Branding and graphic design expertise and creativity are necessary to be successful in the position. Must be able to craft and convey a strong brand across a wide range of programs, departments, and facilities.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• MS Office Suite, especially Word, Excel, Outlook mail and calendaring
• Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat)
• Constant Contact or other Email Marketing platform
• WordPress or other Website Content Management platform
• Google Analytics
• Excellent writing, editing and research skills

Education and/or Experience

• College courses in the field of Marketing, or related field
• Related experience and/or training; or equivalent combination of education and experience
• Must have high school or GED, some college preferred

Certificates, Licenses, Registrations

• Must have valid driver’s license

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Occasionally required to stand; walk; sit; reach with hands and arms and taste or smell
• Occasionally required to climb or balance and stoop, kneel, crouch, or crawl
• Occasionallylift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Noise level moderate
• Usually works in office setting
• Frequently works on site events, expos, etc.