What are the responsibilities and job description for the Associate, Earned Media position at Golin?
Golin Chicago is hiring a savvy Associate, Earned Media to help drive project execution and media results that keeps our clients relevant with top media and influencers. Do you check the headlines on your newsfeed before you've had your morning coffee? Do you love working at the speed of real-time to spot and influence trends before they become news?
You'll build strong media and influencer relationships and always be on the lookout for opportunities that lead to coverage. You'll transform corporate milestones and data into compelling stories and craft interesting content that goes beyond the press release. You'll engage with media and influencers across a variety of channels, including social media, email and, yes, even a phone call or two. We are looking for someone with the ability to think across platforms by contributing to the integrated media team with the mindset of working in real time.
You will:
- Support day-to-day media relations responsibilities
- Partner with account teams to create engaging media campaigns, establish and maintain relationships with media, industry analysts and online influencers, and guide our client's messaging to resonate with these audiences
- Build long-term media relationships with editors
- Work effectively in a team environment and collaborate with all members of the team
- Engage with agency partners on a regular basis to create innovative programs that help shine a positive light on the client and brand, in addition to reaching new audiences who are receptive to our client's products
- Partner with clients and other colleagues to amplify new or top-performing content across paid media channels; know which audiences to target – and when – to boost visibility and maximize ROI
- Have a curiosity for news. Can track news cycles and craft storylines to help tell our client's messaging with media
Qualifications:
- A bachelor's degree and 1.5-2 years of full-time, professional experience
- An understanding of media relations and influencer marketing
- Strong writing and outreach skills are necessary. Not afraid of the 'cold call' to establish new relationships
- Excellent communication, organizational and computer skills are a must, along with the ability meet deadlines, juggle multiple tasks, and handle fast-paced environment
Preferred Qualifications:
- A passion for securing placements for the client and building relationships with anyone from an engineering website editor to the most influential names at well-known consumer tech outlets
- Bi-lingual Spanish speaker and writer, able to pitch Hispanic media
- Preferred location is Chicago, and we are open to considering qualified remote candidates in other locations
- Knowledge of paid social media bidding, targeting, posting and reporting is a plus
- Proficiency in Microsoft Office Suite, and media monitoring, tracking and reporting
- Well versed in AP style
Growth Opportunities:
In this role, you will have direct access to seasoned professionals who - will not only inspire your work - but who will partner with you to grow your career at Golin for the long term. One thing you'll learn about Golin is people stay for both the people and the agency's willingness to help you explore your passions.
Golin Perks:
- Flexible time off
- Monthly wellness stipend
- Tuition reimbursement
- 401K matching program
About Golin:
Golin is a progressive public relations agency with expertise ranging from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey, to deliver maximum impact for clients and reach a profoundly diverse global market. "Go All In" is the agency's ethos and commitment to bravery over mediocrity.
We Go All In, in everything we do. We're especially committed to Go All In for our people. We challenge our employees to be Courageously Happy and have empowered them to do so by offering our Lifetime benefits program. Lifetime offers flexible time off, enhanced family care, ridiculously good health and wellness benefits, and a monthly Lifetime stipend for the gym or hobbies. We really do want you to play as hard as you work!
Salary range: $40,000 – $55,000
Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate's skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.
Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.
Golin is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.
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Salary : $40,000 - $55,000