Director, HCP Marketing

GoodRx is America’s healthcare marketplace. Each month, millions of people visit goodrx.com to find reliable health information and discounts for their healthcare — and we’ve helped people save $35 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.

With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ communities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!

About the Role

GoodRx is looking for a highly motivated and healthcare experienced marketer to join the Pharma Manufacturer Solutions team as Director of HCP Marketing and report to the Vice President, Strategy & Business Development. HCPs are among the most engaged audiences for GoodRx.  HCP are our most avid referral partners, guiding patients and consumers to GoodRx to get the healthcare they need at a price they can afford.

This individual will have a passion for digital healthcare and thrive in a fast-paced entrepreneurial team environment. They will lead launches of marketing tactics designed to reach healthcare professionals (doctors, nurse practitioners, physician assistants, pharmacists and other clinical staff). They will have direct interface with health systems, HCP associations, medical publishers, creative agencies, pharmaceutical clients and other business constituents and will be a key representative for our portfolio of solution offerings. The ideal candidate will have a skillset that is a balanced mix of building cohesive marketing strategies, executing marketing campaigns, understanding effective messaging, project management capabilities, analyzing ROI and people management skills. Their effective work will foster a heightened awareness of GoodRx to our HCP audiences and work collaboratively internally and externally to help achieve our mission of affordable healthcare.

Responsibilities

●      Define high-level strategies, channels, and campaigns to drive HCP growth in Core, Manufacturer Solutions, and newly launched product GoodRx Provider Mode

●      Lead efforts to collaborate & strategize with corporate marketing and other internal marketing teams to build out and execute a cohesive marketing plan across the Pharmaceutical Manufacturer Solutions business vertical

●      Optimize existing channels and campaigns to maintain ROI-positive efforts - including our sales rep program, HCP influencer program as well as print and digital campaigns among others

●      Manage assets for provider mode go-to-market in the most high value and high ROI HCP marketing channels

●      Maintain evergreen HCP campaigns across all channels

●      Partner and support mead teams in purchasing and optimizing media placement for HCP-facing advertising

●      Support internal and external creative teams to deliver effective pharmaceutical solution campaigns and briefs with HCP messaging or relevant content.

●      Serve as subject matter expert on HCP audiences across the organization. Support insights team to develop deep understanding for product and marketing effectiveness.

●      Serve as subject matter expert on Pharmaceutical Manufacturer Solutions specific to HCPs related to both brand and generic drugs

●      Own, track, and manage budget spend against plan, and report to finance and corporate marketing operations

●      Lead a team to ensure HCP marketing stays on track toward individual and team goals

●      Develop direct reports as a people leader focused on both business and personal goals

Skills and Qualifications

●      8 years of experience in marketing with a focus in healthcare, HCPs or pharmaceuticals

●      Experience leading a team and developing direct reports

●      Ability to think creatively and a familiarity with quantitative and qualitative marketing assessments

●      Organizational and project management skills

●      Ability to balance short-term priorities with longer-term business goals

●      Skilled problem-solver, and willingness work collaboratively and roll up sleeves

●      Excellent communication and interpersonal skills

●      Some travel required

●      Proficient with market tools and software as well as the ability to learn platforms quickly

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $35 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.