What are the responsibilities and job description for the Acquisition Marketing Lead position at Goodyear?
Requisition ID: 104691
Sponsorship Available: No
Relocation Assistance Available: No
Goodyear. More Driven.
The Acquisition Marketing Lead will drive strategy, activation and optimization for multiple (addressable) media platforms that contribute to our overarching omni-channel acquisition strategy. This position will work with cross-functional partners to ensure that our media activation levers relate back to our commercial/marketing/communication objectives to acquire new customers - Enabling the Goodyear Company Owned business to drive profitable sales growth. The role will work closely with our marketing services agency partner to ensure that we develop/deliver effective and efficient creative-led media execution that is rooted in our consumer journey, framed by our connections strategy and focused on our key audiences.
Primary Responsibilities
- Key point-of-contact for identified (addressable) media platforms (agency media team, selected media partners and Goodyear Company Owned cross-functional stakeholders).
- Drive strategic thought leadership on addressable media platforms in a continuous learning environment.
- Lead platform optimization strategies, test and learning opportunities.
- Lead performance goal setting.
- Build data-driven briefs (with Business Leads) - Driving activation strategies that will enable us to meet our business objectives.
- Stay abreast on media best practices and emerging media platforms.
- Ensure proper platform reporting to enable measurement/optimization.
- Partner with the Digital Analytics Lead to align addressable media with our learning agenda, MarTech roadmap and broader business objectives.
- Work with Finance (and respective business leads) to successfully complete monthly budget/forecast exercises and annual planning needs.
Required Education and Experience
- Bachelors degree in Analytics, Business, Marketing or a related field
- 3 or more years of experience in Digital Marketing - With demonstrated expertise in at least one tactical area
- Experience with managing agencies, vendors and aggressive timelines
- Experience with DTC (direct to consumer) and Retail advertising
- Drive platform strategy, activation and optimization
Desired Skills and Abilities
- Master's degree in Analytics, Business, Marketing or a related field
- Data-driven approach for marketing landscape evaluation
- Understanding of AdTech functionality, programmatic media/performance marketing tactics
- Communication and presentation skills to cross-functional partners and Commercial Leadership
- Work cross-functionally across Company Owned, Shopper and Brand teams
- Experience with marketing application with multiple sources of customer data
Goodyear is one of the world’s largest tire companies. It employs about 72,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
If you need reasonable accommodation to complete the online application, or any other part of the employment process, please contact the Goodyear Candidate Care Line at 330.796.4500.
Click here for more information about Equal Employment Opportunity laws, and here for additional supplementary information.
