Social Media Specialist

Social Media Specialist

This position is for a Full-time role in our Cedar Park, TX office.

Summary

What started in 2010 while owner/designer Melissa Hinnant was on bed rest during pregnancy has grown to become a multi-million dollar online retail brand -- and we are still growing!  Grace and Lace specializes in women’s apparel that is classically feminine and romantic, yet still on trend with today’s modern style.  With all of our success, Grace and Lace is on a mission to change the world and has helped save hundreds of children in India by building orphanages with plans to open many more in the coming years.

We are looking for a Social Media Specialist who is energetic, highly organized and detail-oriented, and loves creating and delivering content to a highly engaged audience. The ideal candidate will use their natural and engaging personality to interact with and produce high-quality content for new visitors and long-time fans using multiple social channels including Instagram, Facebook, Tik Tok and emails.

Who you are:

• Energetic - You truly enjoy the world of fashion and online retail. You are energized when you engage with our target audience.
• Authentic - It is easy for an audience to connect with you on camera and feel like you are speaking directly to them.
• Influencer - It is natural and easy for you to persuade others about the things you love, and fashion is no different.
• Detailed - You know excellence doesn’t come easy, but it’s worth it.
• Proactive - You are an “idea fountain” and don’t mind being known as a one-person army who gets stuff done.

What you will do:

• Create visually compelling, relevant, and product-focused sales-driving content that our target audience loves.
• Post compelling content across the brand’s multiple social media accounts while utilizing best-practice techniques and tools to improve discoverability and engagement.
• Actively research current trends and perform competitor analysis to ensure Grace and Lace’s brand relevance.
• Use social media to engage fans, build excitement, and attract followers while promoting company initiatives.
• Strategize and plan with our marketing team for how to bring upcoming campaigns and ideas to life
• Responsible for weekly/monthly reporting
• Schedule posts, caption, and create product links for the public Facebook page and VIP Facebook group
• Implement and monitor giveaways on Grace and Lace Facebook pages
• Conduct Facebook Live videos and be ready to go on social media live streams throughout the work week
• Support in creating Instagram stories throughout the week
• Contact and ship giveaway winner prizes
• Approve posts in FourSixty
• Work with marketing team to ensure content is aligned with brand aesthetics and identity
• Stay up to date with the latest social media best practices and technologies
• Partner with other departments to help support overall business goals
• Flexibility to work independently and in coordination with other internal teams
• Travel as needed for product photo shoots to help capture and publish relevant social media content

What you’ve done:

• Bachelor’s Degree in marketing, design, or related field is a plus
• Experience creating and editing Stories / Reels / TikToks required
• Ability to edit and trim YouTube videos for our YouTube channel (a plus)
• Knowledgeable in the fashion industry and current trends
• Highly organized, detail-oriented professional with ability to handle multiple projects simultaneously
• Excellent writing, editing (photo), presentation, and communication skills
• Must be results-oriented and thrive in a dynamic, fast-paced environment
• Ability to travel domestically (less than 25%)
• Previous Social Media Experience preferred