Junior Marketing Research Analyst

Grand Canyon Education
Phoenix, AZ Full Time
POSTED ON 10/25/2023 CLOSED ON 11/18/2023

What are the responsibilities and job description for the Junior Marketing Research Analyst position at Grand Canyon Education?

Come Grow With Us Grand Canyon Education (GCE) is a rapidly growing educational service company that has long been an industry leader in providing educational, operational and technological support services to the post-secondary education sector. Formerly part of Grand Canyon University (GCU), GCE still works closely with GCU to benefit thousands of students, families and the local inner-city community. We put people first, drive innovation, and do good in the community that we live and work in. Supports the university’s marketing and strategic efforts by delivering reports that describe and analyze the higher education industry, namely the competitive environment and its intersection with relevant demographic, economic, and societal data. Under general supervision and with direction, handles data collection, report creation, and occasionally importing data to online database. What you will do: Responsible for ongoing development of an open-source intelligence database collecting volumes of data from education, government, and industry websites for the purpose of robust market competitive analysis; ensure database is continuously updated for usage by other teams responsible for marketing research data Create and deliver on-demand reports detailing strategic and financial analysis benchmarking of competitor institutions via publicly available data (earnings calls, annual financial disclosure reports) Assist in summary of secret shop and third-party research projects upon request. Collaborate with other members of marketing research team to run and process data utilizing GCE’s proprietary software; ensures the accuracy of data and reports while providing suggestions for improvements on future reports. Other duties as assigned. What you will need: Demonstrate ability to take a wealth of data from a multitude of sources to formulate clear and concise conclusions and recommendations Adept at rapid quantitative analysis, troubleshooting MS Excel when necessary, to produce timely and accurate analyses and results Understanding of qualitative research methods (both primary and secondary techniques), working knowledge of statistical analysis Proficient at Microsoft Excel and MS Office Suite Excellent communications skills – ability to effectively and efficiently provide market insight and recommendations to marketing managers and clients Strong ability to compose and edit marketing reports which are highly detailed; ability to focus on key data points ensuring data accuracy Demonstrated ability to prioritize deadlines and manage multiple assignments or projects simultaneously Ability to maintain professional demeanor when presenting/discussing marketing data; strong ability to inform others who may be less able to handle volume of data/statistics Project Management Software (Workamajig) experience preferred Bachelor’s degree from a regionally accredited institution preferably with degree in marketing, business administration with credits in statistics, data science and analytics Minimum of 1 year experience in higher education industry where role is involved in data collection and analysis, where statistics and forecasting played a key role. Why work at GCE: Exceptional workplace benefits include medical, dental, vision, life and disability insurance, flexible spending accounts, a 401K savings plan Generous time off plan and 11 paid holidays Paid time off to volunteer in the community or at GCU sponsored events We also offer full-time employees, their spouses and dependent children an Education Tuition Discount Program At Grand Canyon Education, it is our privilege to serve students and those who support academic advancement. We lead educational transformation by developing superior ways to help schools grow and prosper. We provide transparent programs, intuitive online learning technologies and well-established academic models that promote student success and institutional growth. Employment is contingent upon the satisfactory outcome (as determined by the university) of pre-employment screening activities, including a background check. For assistance with your job application please use our External Candidate Job Application Guide. All staff candidates will be asked to review GCE’s staff expectations as part of the application process. Our partner in education, Grand Canyon University, is Arizona’s premier private Christian university. GCU serves traditional and online students by offering quality academic degree programs, experienced leadership and transformative learning experiences both on our growing campus and digitally.
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