What are the responsibilities and job description for the CREATIVE SERVICES DIRECTOR - WKTB (Atlanta) position at Gray Television?
About Gray Television:
Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WKTB:
Telemundo Atlanta is a premier Spanish-language television station providing award-winning local news and programming across Georgia. Telemundo Atlanta is available to the Atlanta DMA on a million watts full power over-the-air signal on channel 47.1 and across all DMAs in the state of Georgia.
Telemundo Atlanta has received over 65 Regional Emmy® Awards since 2012, including the top honor of Station Excellence in 2013, 2014, 2016, 2017, 2022, and 2023 and News Excellence in 2017, 2018, and 2019. Telemundo Atlanta was nominated for Best Newscast and News Excellence in 2020. Telemundo Atlanta is the first Spanish-language television station to receive the coveted Overall Station Excellence recognition in Georgia.
Telemundo Atlanta produces essential daily local news online, hosts numerous signature events throughout the community, and is an integral part of the Hispanic community throughout Georgia.
Note: Telemundo Atlanta / WANF studios in Midtown Atlanta.
Job Summary/Description:
Telemundo Atlanta is in search of a highly skilled full-time bilingual Creative Director to lead a team and oversee the end-to-end production of promos, sizzle reels, client spots, PSAs, and sponsored short and long format segments for our station. The ideal candidate should bring experience in managing Spanish language spots, creative, and marketing projects. Additionally, this role involves serving as the event manager for both station signature events and community engagements, further emphasizing the importance of leadership and collaboration.
Duties/Responsibilities include (but not limited to):
• Lead and manage a team to develop and implement creative strategies for on-air promotions, branding, and marketing initiatives.
• Oversee scriptwriting, video editing, and graphic design.
• Work closely with the sales team to develop promotional partnerships and integrated marketing campaigns.
• Coordinate station signature events from concept to execution.
• Manage Telemundo Atlanta's presence at community events, enhancing brand visibility and community engagement.
• Effectively handle trade agreements with partners to maximize promotional opportunities and mutual benefits.
• Produce dynamic marketing campaigns for the station across all media platforms, optimizing reach and impact.
• Collaborate closely with the sales team to conceptualize, write, shoot, and edit commercials.
• Stay updated on industry trends, audience preferences, and competitive landscapes to refine creative strategies.
• Manage the creative services budget, allocating resources for maximum impact.
Qualifications/Requirements:
• Proficiency in Editing Software: Adobe CC, Avid, After Effects, Photoshop, Illustrator, and Edius.
• Oversee scriptwriting, video editing, and graphic for various multimedia platforms.
• Effective communication skills to understand and address the needs of clients and the station.
• Fluent in both English and Spanish. Candidates must be able to effectively communicate, comprehend, and create content in both languages.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment, prioritizing tasks effectively.
• Proficient with Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
• Experience planning, coordinating, and activating at events to enhance brand presence.
• Familiarity with Telemundo Programming is a plus!
• Experience in television broadcast marketing a plus!
If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus prior to the first workday.
