What are the responsibilities and job description for the MEDIA SALES CONSULTANT (ASSOC) - WMC position at Gray Television?
About Gray Television:
Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WMC:
WMC-TV, virtual and VHF digital channel 5, is an NBC-affiliated television station licensed to Memphis, Tennessee, United States. The station is owned by Gray Television. The station serves roughly the western third of Tennessee, northern Mississippi, eastern Arkansas and the southeastern corner of Missouri over the air, on satellite, and on various cable systems.
Memphis is a one of a kind city, rich in history and music, truly authentic, and boasting a dynamic culinary scene. It sits on the mighty Mississippi River, and is home to the National Civil Rights Museum, Sun Studio, Stax Museum of American Soul, Graceland, The Memphis Grizzlies, Memphis Redbirds, 901 FC, University of Memphis, and the and the Memphis Zoo, (and that's just scratching the surface).
Job Summary/Description:
WMC is seeking an innovative sales leader with the tenacity for the broadcast & digital sales business. The ideal candidate will be responsible for growing WMC's advertiser list, developing new business revenue and growing WMC’s market share through the sale of commercial television spots, digital assets, sponsorships, specials, and sports at the highest attainable rates. The ideal candidate will be expected to develop and maintain a positive working relationship with clients and assigned/designated agencies through frequent contact in person and by telephone and to promote the station and sell Core Digital, Extended Digital, OTT and Broadcast Commercial Spot. One must prepare sales presentations to sell digital and commercial airtime utilizing available in-house ratings, research materials, knowledge of the advertisers and agencies and their advertising needs, knowledge of the local marketplace competition and available station assets.
Please note, the primary job duties and responsibilities include, but are not limited to the information listed above.
Qualifications/Requirements:
2 years of media sales experience preferred, plus an excellent understanding of media plans, the advertising marketplace, and key competition. Requires demonstrable knowledge of the local market, rating services, new business development, multimedia, available research tools and other means for creating non-traditional revenue (Internet, mobile, digital, etc.). Requires analytical and technical skills to analyze the market, package, price and sell both broadcast spot & digital assets including OTT. Good verbal and written communication skills to effectively communicate with to negotiate and influence internal and external contacts. Requires the ability to analyze the market and effectively sell available airtime to meet established financial goals and grow market share.
- Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
- Minimum (2) years of media sales experience
- Excellent communication skills, both oral and written
- Valid driver's license with an acceptable driving record
- Proficiency with computers, telephones, copiers, scanners, and other office equipment
- Experience with Microsoft Office (Outlook, Excel, Word, Power Point) Wide Orbit Media Sales, Wide Orbit Traffic, and Matrix CRM preferred
If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter and references
Additional Info:
Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
As a condition of employment, Gray Television will require that newly hired employees, whether part-time or full-time, be fully vaccinated against the coronavirus by the first workday to the extent permitted by applicable law unless you qualify for a medical or religious accommodation.
Experience
Preferred- 2 year(s): media sales experience
Education
Required- Bachelors or better in Advertising or related field
- Bachelors or better in Marketing or related field
Licenses & Certifications
Required- Drivers License
