What are the responsibilities and job description for the PR/Marketing Intern position at Greater Regional Health?
Major Tasks, Duties, and Responsibilities: Nothing in this job description restricts management’s right to assign duties and responsibilities to this job at any time.
- Collaborate with the Marketing Communications Director and Marketing Specialist to complete assignments projects.
- Collaborate with department for Greater Regional’s advertising campaigns to include, print advertising, radio, television, digital etc.
- Collaborate planning, layout, production, and distribution of internal and external publications such as newsletters, press releases, feature stories, informational brochures and so forth.
- Participate with events/projects and coordinate with other persons internally and externally.
- Participate with Open Houses for new Greater Regional recruitments.
- Ensure Greater Regional’s desired brand/image is promoted.
- Manage current content on Greater Regional intranet and internet sites by creating content including videos, blogs, or photography. Build and manage Greater Regional social media profiles and presence including Facebook, Twitter, YouTube, LinkedIn and additional channels as deemed relevant.
- Create shareable content appropriate for specific networks to spread both Greater Regional's brand and content.
- Track, measure and analyze all initiatives to report.
- Speak and present both internally and externally to promote Greater Regional.
Skills, Education, and Experience:
- Active and well-rounded presence in and knowledge of social media with a command of each network and their best practices.
- Excellent written and verbal communication skills and a creative thinker.
- Skills in Adobe Creative Suite, blogging, graphic design beneficial.
- Experience in content management systems—build web pages, content, etc. in coordination with team.
- Skills in copywriting, design, positioning, photography and videography beneficial.
Analytical Ability/Problem Solving/Concentration:
- Ability to create content regularly to grow Greater Regional's footprint: press releases, newsletters, corporate announcements, creative content for Greater Regional internet and intranet.
- Ability to collaborate in the development of a sustainable strategic marketing and public relations approach.
- Ability to establish and maintain effective working relationships with employees, administrative staff, media outlets and community.
- Ability to maintain systematic records.
- Ability to express ideas effectively, orally and in writing.
- Ability to coordinate multiple priorities, deadlines, and projects with strong attention to detail.
- Ability to work independently, motivated and able to take initiative.
For the 6th year in a row, Greater Regional has been named one of the Top 50 Workplaces in Iowa, which we credit to our employees shared cultural values. We are also proud to announce Greater Regional is one of the Top 100 Critical Access Hospitals in the nation 6 years running. Greater Regional offers an outstanding benefits package to all full-time employees which includes IPERS, tuition reimbursement, wellness screenings, wellness reimbursements, and more. Patients have a choice in health care, they choose Greater Regional Health. You have a choice in employment, choose Greater Regional Health! Apply online or call Jade Wilbourne at 641-782-3679.
***In order for current employees to be eligible to receive a referral bonus, the applicant cannot have worked at GRH previously and the applicant must include the full name of a current GRH employee on their UKG application in the blank provided. New hires must be hired for a regular, non-casual position to be eligible for bonus. New hires must not drop status for two years after hire for referring employee to get the full bonus. Managers will not be eligible if referring a new team member to their respective department.***
