Sr Manager Partnerships & Activation

Sr Manager Partnerships & Activation

About Green Dot Labs

Green Dot Labs is a premier consumer cannabis brand, an industry pioneer, a leader in the Colorado adult-use market, and a soon-to-be leader in Arizona (entering in 2025).

Green Dot Labs was formally established in 2014, but its roots trace back to 2008 when husband and wife founders Dave and Alana Malone began their journey in the state's medical market. Since then, the Green Dot Labs team has tirelessly refined and honed its exceptional, ultra-premium cultivation model – marking its dedication to producing the purest reflections of cannabis’ abundant potential flavors, effects, and wellness benefits.

Green Dot Labs’ tireless work has paid off, earning the brand an obsessive following among the most discerning cannabis consumers. According to BDSA, in 2023 Green Dot Labs was Colorado’s #1 Selling Premium Brand, #1 Selling Brand Overall, #1 Selling Concentrates Brand, #1 Selling Ultra-Premium Flower Brand, #1 Selling Live Resin Brand, and the state’s #1 Selling Live Resin Vape Brand as well.

Green Dot Labs will begin offering its enormous, growing, world-class library of 200 exclusive strains to cannabis lovers in Arizona in January 2025.

About the Role

Green Dot Labs seeks a dynamic, experienced Senior Manager of Partnerships and Activation to join our growing team. This role will be instrumental in bringing our brand and marketing strategy to life – dimensionalizing the Green Dot Labs’ promise through creative engagements with consumers, retailers, industry stakeholders, and the media.

We are looking for someone who is passionate about cannabis and has a proven track record of success building marketing partnerships, influencer marketing, messaging and events within the cannabis industry or for CPG brands.

Responsibilities

Partnerships, Sponsorships & Influencers

• Develop and execute strategic partnerships, sponsorships, and influencer programs to increase awareness and drive engagement
• Identify and cultivate relationships with potential partners, sponsors, and influencers aligned with Green Dot Labs' brand values and target audience
• Negotiate partnership agreements and manage ongoing relationships
• Manage program budgets

Events

• Conceptualize, plan, and execute consumer, retail, and trade events
• Manage all aspects of event logistics, including venue selection/negotiation, vendor coordination, budget management, and onsite execution

PR

• Oversee day-to-day agency management and coordination to ensure the effective execution of PR campaigns and initiatives
• Co-develop PR strategies and efforts that align and coordinate with broader marketing objectives, programs, and messaging

Merchandise:

• Lead planning, sourcing, execution, and delivery of Green Dot Labs merchandise
• Manage relationships with merchandise vendors and suppliers to ensure timely delivery and cost-effective solutions

Collaboration, Management & Leadership

• Collaborate with cross-functional teams to integrate programs with broader marketing initiatives
• Supervise and mentor a Marketing Associate, providing guidance, support, and professional development opportunities
• Conduct performance evaluations, provide feedback, and identify areas for growth and improvement
• Stay abreast of industry trends, consumer insights, and emerging technologies, and design techniques to continuously improve discipline quality & efficiency

Measurement & Optimization

• Monitor metrics, evaluate program performance, and provide recommendations for continuous improvement

Qualifications (5 years)

• Bachelor's degree in Marketing, Communications, Business Administration, or related field. MBA or relevant advanced degree preferred
• Minimum of 5 years of experience in marketing partnerships, influencer marketing, events, or related roles, preferably within the cannabis industry or for CPG brands
• Three years of experience managing teams
• Experience planning for and working with PR partners
• Proven track record of developing and executing successful programs
• Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage budgets effectively
• Excellent communication, negotiation, and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders
• Creative thinker with a strategic mindset and the ability to develop innovative marketing solutions
• Experience managing external agencies and vendors
• Passion for the cannabis industry
• Must be able to obtain Colorado MED badge

Compensation:

73,000-109,000/ year

Location:

Boulder/Denver

Benefits:

• Medical, Vision and Dental insurance partly paid by employer
• 401k plan open to all employees after 90 days of employment
• 401k Match after a year of employment
• Life Insurance – paid by employer
• Paid Time Off with pay out/rollover
• Employee Discount, Product Samples