Digital Marketing Specialist (Not Remote)

GRO, a full-service digital marketing and creative agency based in Detroit, MI is looking for an experienced Digital Marketing Specialist to join our growing agency in the Greater Detroit Area. The ideal candidate is a smart, ambitious, and analytical Digital Marketing Specialist that will create, manage, and optimize our client’s paid advertising campaigns. This candidate should be autonomous, organized, proactive, articulate, and collaborative, as well as being a highly effective problem solver. This position has a half-time work from home policy in place, in order to give employees flexibility in their schedule and provide a better work/life balance.

Job Duties & Responsibilities

• Develop, execute and manage advertising campaigns using various digital advertising platforms including, but not limited to: Google Ads, Google Doubleclick, Bing Ads, Facebook Business Manager, LinkedIn Ads, Pinterest Ads, Snapchat Ads for business, Geofencing, and other DSPs
• Collaborate with client-facing teams on research, campaign creation, and optimization efforts
• Be present on client calls where technical expertise may be necessary
• Ensure proper tracking and attribution using Google Tag Manager, Google Analytics, Facebook Pixels, etc.
• Monitor and report performance of campaigns, along with providing recommendations for improvements
• Translate strategic recommendations concerning digital experiences into actionable items
• Effectively manage budgets throughout the month
• Demonstrate an unparalleled enthusiasm and passion through continuously improving skills and staying abreast of industry and relevant news

Skills & Qualifications:

• At least 3 years of experience in creating and managing paid search, display, and social campaigns
• Strong written and verbal communication skills
• Ability to work independently as well as with a team
• Experience with Google Tag Manager, Google Analytics and Facebook Pixel management
• Problem-solving skills; ability to adapt to new technologies
• The desire to research and test new opportunities within the growing search marketplace
• Able to multi-task and prioritize—must work well under pressure.
• Knowledge of integrated digital media campaign planning and execution
• Demonstrated grasp of leveraging KPIs to interpret results and make data-based decisions

Requirements:

• 3-5 years of PPC media experience
• 3 years of Google Tag Manager based event tracking
• 3 years of Google Analytics experience (interpreting and acting on analytics data)
• Advanced knowledge of the PPC landscape
• Strong writing, editing, and proofing skills
• Excellent verbal and interpersonal skills
• Ability to think strategically and implement flawlessly
• Proficiency in Google Suite (Slides, Sheets, Docs), Asana, and Dropbox
• Knowledge of SEO strongly preferred
• Intermediate experience of HTML and Javascript implementation in a CMS