Marketing Manager

Position: Marketing Manager

Department: Marketing 

Grow Sciences is an Arizona cannabis cultivation and extraction company, focused on elite products that delight the consumer. We are B2B2C in that we sell direct to dispensaries, while also seeking direct relationships with the consumers who purchase our products. We are rapidly growing and have become the go-to top shelf option for dispensaries and consumers in the state of Arizona, and we are looking for top talent that will give us depth and expertise in multiple areas as we expand our reach. 

Passion for your work and our industry is mandatory. 

We want you to be starving for excellence, do what it takes to accomplish it as often as possible, and multi-talented at developing and executing in all areas of marketing and consumer experience. If you are an absolute rockstar looking for a company who will let you thrive, surrounded by colleagues who perform at an elite level, you may have found the right place.

Position Mission 

This position is responsible for optimizing Grow Sciences’ brand presence in every dispensary we sell to. Competition is fierce for shelf space, budtender and consumer attention, and much more. This role partners with Sales to deliver an incredible experience.

If you align with the following, you may be the right candidate:

• You are delightful to work with, and trustworthy to deliver on your commitments. 
• Explorer, capable of capturing the hard to reach and hard to see. 
• Freakishly original and authentic in your creativity despite being constrained by the usual boundaries that exist in the marketing of cannabis products and retail. 
• Attention to detail should be absurdly high. Grammar, fonts, colors, placement, packaging, arrangement, critique, shapes, sizes, and much more should all be heavily focused on. You are the conductor of the New York Philharmonic, stuck in a Marketers body. 
• Your comfort level with technology, and understanding technology concepts, is insanely high (this does not mean coding/programming, it means consumer tech, web, mobile, and so on). 
• Data driven, analytical and organized.
• Able to identify a great photograph or design or package from all the rest.
• Able to confidently outsource work when it’s not an absolute strength of yours, as well as delegate OR deprioritize tasks that aren’t the most valuable even if they’re easy to do. There’s never a shortage of work, but always a shortage of time. Delegation and prioritization is critical. 

Duties and Responsibilities: 

• This position manages the team that runs marketing events, dispensary onsites, and graphic design. This includes our Brand Ambassadors, our Graphic Designer, and all third party contractors who assist with Marketing’s workload.
• Own all comms with dispensary partners to brainstorm, decide, and execute monthly deals, promotions, product news, events and more.
• Responsible for coordinating training and continuing education of dispensary frontline staff.
• Own all aspects of launching Grow Sciences branded displays and merchandising in every dispensary. This includes dispensary coordination alongside getting any graphic design completed for digital or print installation.
• Manage new or updated packaging artwork. Coordinate with Production and Compliance teams to ensure that the packaging design meets all required standards.
• Help plan relevant and engaging content for social media accounts in line with upcoming releases (strains, drops, new products, events, etc).
• Maintain the inventory of public facing marketing and sales collateral, ensuring all resources are accurate and current while coordinating new material creation as needed.
• Performing regular market research to inform decisions and adjustments to marketing and sales initiatives within the company.
• Partner with Sales to develop quarterly business reviews that will give dispensaries intel on our relationship and performance with them, how they stack up to other stores carrying GS, in pursuit of improving our performance in their store.
• Maintain our web presence on our own site, leafly, I Heart Jane, Dutchie, and any other space with current strains, pictures, test results, and more.
• Plan and delegate all of Grow Sciences’ mobile app communications. Continual feedback on how to streamline the backend functionality and how to elevate the customer user experience is required.
• Create and maintain reporting dashboards that tell the story of what Marketing is doing for the company and how the market is behaving. 
• Capable of analyzing WHY things are happening in our world, not just that they’re happening. We need to understand the cause and effects of what we do in Marketing so that we know where to focus in the future vs. where to ignore. 
• Able to lend a hand to the Sales team for end of month/quarter sprints to meet goals when needed, including help with deliveries, last minute items, etc. 

General Requirements: 

• Must have a passion for cannabis and some working knowledge of the plant. 
• Minimum 2 years industry experience (experience working directly with dispensaries preferred, but not required).
• Above average computer skills, including working knowledge of Google Suite. Comfort talking about and reviewing design, video, photography is a major plus. 
• Meeting regular deadlines is critical, both internal to the company and external to the businesses. Work within budget and on time. 
• Flexible schedule (some weekends and nights required for vendor events / special delivery circumstances).
• Capable of identifying issues/inefficiencies/etc with the expectation you’ll raise them to management and be a driver for new ideas and improvements across the entire division. 
• Active drivers license. 
• Ability to lift/carry 50 lbs.

Compensation & Benefits: 

• Compensation commensurate with experience. 
• Health benefits, including primary care, dental and vision. 
• Paid time off.

Reports to: CEO, with a dotted line to COO 

Next steps:

1. Send a compelling cover letter that tells us why you make sense for this position, no more than 1 page, so we can review and consider scheduling a 15-30 min phone call. 
2. Include your resume too, please. 

How we'll interview you: 

Be prepared to tell us how you strategize, build and execute on the above duties. Your pitch should be a learning experience for us, the hirers and listeners, as we are seeking someone smarter and better than ourselves to take on this job. We have a "Day 1" mentality, meaning you're on the job the second you walk in our door, starting with this interview!

About GrowSciences:

GrowSciences is licensed by the State of Arizona to cultivate and process medical marijuana for the purpose of providing medical marijuana to qualifying Arizona patients. Our mission is to cultivate and deliver medical cannabis to registered patients in accordance with the highest standards for product quality, patient and public safety, service and education, with the purpose of alleviating symptoms of debilitating health conditions that warrant the administration of medical marijuana. GrowSciences provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age disability or genetics. We value diversity, military service, and law enforcement experience. Compensation is competitive and will be commensurate with experience.

• Competitive Pay
• Company Benefit Contribution of 80%
• Unlimited Approved Paid Time Off
• Work/Life Balance Programs
• Grow Sciences Discounts

Salary : $60,000 - $85,000