Director, Brand Insights and Strategy

About The Opportunity

We’re all about connecting hungry diners with our network of over 300,000 restaurants nationwide. Innovative technology, user-friendly platforms and streamlined delivery capabilities set us apart and make us an industry leader in the world of online food ordering. When you join our team, you become part of a community that works together to innovate, solve problems, grow, work hard and have a ton of fun in the process!

Why Work For Us

Grubhub is a place where authentically fun culture meets innovation and teamwork. We believe in empowering people and opening doors for new opportunities. If you’re looking for a place that values strong relationships, embraces diverse ideas–all while having fun together–Grubhub is the place for you!

Location: Chicago, IL or New York, NY (hybrid)

Grubhub is seeking an experienced Insights & Strategy leader with a passion for building brands and expertise applying data and analytics to deliver customer experiences and marketing campaigns that resonate deeply with consumers and drive results. This role will be responsible for research & insight mining, establishing brand positioning, developing the brand’s strategic messaging architecture and guiding full-funnel marketing campaigns to achieve relevance, differentiation and impact. This role will report to the VP, Brand Marketing.

The ideal candidate

You are a brand bastion: customer-obsessed, culturally connected, a consummate storyteller. Your superpower is charting a course for business owners and creatives alike by translating data and insights into clear frameworks, briefs and actions. Your strategic recommendations reflect your deep expertise with brand tracking, brand lift studies, syndicated brand data, and primary research. You thrive in a fast-paced, ambiguous environment, juggle multiple priorities with ease, and partner with various stakeholders across all levels and functions. You are a collaborative team player with the ability to think creatively as well as with a results-focused mindset. Lastly, you have a genuine interest and curiosity in consumer behavior, culture and the food/convenience delivery category.

Responsibilities:

Brand Positioning & Strategy:

• Publish/maintain Grubhub’s brand equity and marketing communications strategy and cascade across all cross-functional stakeholders and all customer-facing touchpoints
• Articulate what Grubhub stands for/what sets the brand apart in a way that is favorable, valuable, and credible for our stakeholders
• Inform development of brand identity assets, guidelines and tools to ensure that brand strategy comes through to its fullest extent
• Guide and oversee development of brand campaigns and assets based on overall strategic direction

Target Definition & Segments:

• Provide a clear and actionable target definition that is integrated across Product & Marketing
• Optimize and/or augment target segmentation to inform media strategies and campaign briefs
• Coalesce learnings from various target audience initiatives in Product, Voice-of-customer and Growth teams to generate a unified view of our target audience throughout the customer journe
• Leverage research (primary and secondary) to enhance and humanize targets

Consumer & Market Insights & Analytics:

• Keep a finger on the pulse of consumer culture to enable us to not just responding to culture but to create it
• Synthesize disparate quantitative and qualitative data into insights to power our positioning, brand planning, and target customer definition

Communications Planning & Messaging Strategy

• Architect annual marketing comms strategy and plan to achieve the brand objectives and equities, in alignment with the company strategy
• Partner with stakeholders to strategically organize and coordinate the distribution of messages to achieve objectives, including channel selection, creative rotation, and messaging integration/prioritization.
• Owns/develops the messages & claims used to reinforce the brand direction. Consults on messaging strategy for business & channel owners

Brand Health Measurement & Creative Asset Testing

• Sets the right goals and KPIs, keeping a pulse on short term business performance while monitoring progress towards long-term brand goals
• Leads brand health measurement, brand asset performance, creative testing and creative effectiveness

We're Excited About You Because You Have:

• Minimum of 10-12 years of experience in marketing roles, with time spent on brand planning and communications planning, preferably within an ad agency environment, including 6 years leading and managing insight and analytic professionals/teams.
• Bachelor’s degree required in related field.
• Experience guiding and influencing brand strategy, segment/audience strategy, creative development/optimization and developing marketing plans that drive brand awareness and growth.
• A background in designing, analyzing and generating insights and action from both quantitative–including continuous/ongoing tracking programs and secondary data sources, and qualitative research.
• Experience generating insights and frameworks for complex omni-channel Brand campaigns and customer experience
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal teams and external partners.
• Demonstrated leadership experience, with the ability to inspire and motivate team members to achieve goals.
• The ability to direct and harness consumer segmentation to serve as the voice of the consumer to shape brand experiences.
• Hands-on experience in quantitative and qualitative research methods, with the ability to design and execute research from the ground up. Familiarity with marketing research measurement techniques, practices, and theories.
• Advanced proficiency writing research reports, communicating results, and how to use research findings to “tell a story.”

Bonus Skills:

• Experience with custom research, survey software (ex. Qualtrics, QuestionPro), online focus groups and methodologies such as conjoint/ MaxDiff, pricing strategies, factor analysis, etc.

And Of Course, Perks!

• Flexible PTO. Grubhub employees enjoy a generous amount of time to recharge.
• Health and Wellness. Excellent medical, dental and vision benefits, 401k matching, employee network groups and paid parental leave are just a few of our programs to support your overall well-being.
• Compensation. You'll receive a great compensation package with eligibility for generous incentives, bonuses, commission, or RSUs (role-specific).
• Free Meals. Our employees get a weekly Grubhub credit to enjoy and support local restaurants.
• Social Impact. At Grubhub we believe in giving back through programs like the Grubhub Community Fund. Employees are also given paid time off each year to support the causes that are important to them.

NY Salary Range: $167,000-$251,000

The Base Pay component of our Total Rewards package is based on a variety of factors including but not limited to: job responsibilities, location, experience and, education/certifications. In addition to the pay component, this role may be eligible for equity and benefits as part of the Total Rewards package. The Total Rewards package will be determined at the time a contingent offer is made.

Grubhub is an equal opportunity employer. We welcome diversity and encourage a workplace that is just as diverse as the customers we serve. We evaluate qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. If you’re applying for a job in the U.S. and need a reasonable accommodation for any part of the employment process, please send an email to TalentAcquisition@grubhub.com and let us know the nature of your request and contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this email address.

If you are a resident of the State of California and would like a copy of our CA privacy notice, please email privacy@grubhub.com.