Marketing Manager

Guard Dog Security is a fast-growing wholesale/e-commerce/retail space company and is out to revolutionize how we buy personal security products. Our innovative brand is growing in presence and we're looking for key team members to further our mission. Careers at Guard Dog Security (Skyline USA) go beyond competitive pay and offer a fun and fast-paced environment. Individuals with high energy that are passionate about making a change will fit right in.

We are now looking for the right team member to take charge of all marketing activities at our growing company.

Duties:
Marketing Strategy Development: Develop and execute comprehensive marketing strategies that align with Guard Dog Security's objectives, encompassing both DTC and B2B segments.

Social Media Marketing: Manage all social media campaigns and coordinate with strategic partners

Digital Marketing: Oversee digital marketing initiatives, including SEO, SEM, email marketing, and social media advertising, while adhering to platform-specific marketing restrictions.

Market Research: Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies.

E-commerce Optimization: Drive growth in DTC sales through Amazon and Shopify, optimizing product listings, advertising campaigns, and customer engagement strategies.

B2B Expansion: Expand our presence in mass retail distribution channels, working with retailers, distributors, and small businesses to increase brand visibility and sales.

Innovative Technologies: Stay up-to-date with the latest marketing technologies, tools, and trends, and leverage them to enhance Guard Dog Security's marketing efforts.

Compliance Management: Ensure compliance with industry regulations and marketing restrictions on major platforms, while finding creative ways to reach our target audience.

Trade Show Marketing and Planning: Assist in the planning and execution of trade show events to promote Guard Dog Security's products within the B2B space.

Analytics and Reporting: Monitor and analyze the performance of marketing campaigns, using data-driven insights to make strategic adjustments and optimize results.

Content Development: Oversee the creation of marketing content, including blog posts, videos, infographics, and other materials to engage and inform the target audience

SEO and SEM: Manage search engine optimization (SEO) and search engine marketing (SEM) efforts to improve online visibility and drive organic traffic.

Team Leadership: Build and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.

Experience:

• Minimum of 5 years of dedicated marketing worked backed by results and analytics

Qualifications:

• Bachelor's degree in Marketing, or a related field
• Proven experience in a marketing role preferably in a consumer products
• Strong knowledge of digital marketing strategies and tools, including SEO, SEM, email marketing, and social media.
• Experience with e-commerce platforms, particularly Amazon and Shopify.
• Familiarity with marketing restrictions on major platforms like Google, Facebook, and Instagram.
• Ability to navigate challenges unique to the personal security products industry.
• Demonstrated success in growing mass retail distribution channels.
• Proficiency in marketing analytics and data-driven decision-making. Excellent leadership and communication skills. Trade show experience is a plus.

We look forward to receiving your application!

Job Type: Full-time

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person