Email Marketing Specialist

This is a fully and permanently remote work from home opportunity with a growing and stable company available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA

Are you excited by the thought of helping entrepreneurs across the country realize their dreams of building their own company? We have a bold vision of increasing the number of people who succeed in small business. To date, our team has put $5B of funding to use, helping launch over 20,000 businesses and creating nearly 100,000 jobs to the economy. We’re doing this by delivering innovative funding solutions and building the latest technology to help entrepreneurs across the country start and grow their small businesses. Our purpose goes beyond supporting entrepreneurs – we want our employees to feel as empowered as our entrepreneurs to make an impact on our clients and their careers.

Our Values

Passion: You champion our mission and think like an entrepreneur.
Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
Connection: Connection is important. You lift others up because when they grow you grow.
Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.
Diversity: You encourage diversity, equity and inclusion. You help empower our community and foster an environment that encourages different perspectives and values each team member's individual experiences.

The Role

The Email Marketing Specialist will be an integral part of our marketing and sales focused team. They will execute email marketing strategies, informing and educating effectiveness utilizing data-driven insights. This individual will help to increase quality leads and awareness in partnership with Marketing, Sales, Business Services, and client facing teams. They have a breadth of experience developing and executing effective email campaigns, audience segmentation and analytic reporting for everything email. This individual will also own our social strategy.

Essential Functions

• Build email campaigns using Pardot and overall planning, including audience segmentation, general content of emails, timing, analysis and testing opportunities
• Maintain and own Pardot and Salesforce reporting dashboards to show overall ROI from email channel
• Own the end-to-end user journey, including creative ways to engage and reach clients, prospects and partners through email channel
• Collaborate with Sales, Partner, Business Services, Client and leadership teams to ensure design, layout, and messaging is clear and concise within email channel
• Assist with creative direction and deliverables including collateral and email copy writing
• Manage social channels and strategy across LinkedIn, Facebook and Twitter
• Monitor the competitive landscape as it pertains to email and social
• Partner with the Revenue leadership team on special projects, reporting and process improvement.
• Perform other duties as required

Additional Functions

• Partner with the Revenue leadership team on special projects, reporting and process improvement.
• Perform other duties as required

Requirements

Job Specifications

• Minimum of a Bachelor’s degree in marketing or a related field or equivalent years of experience
• 2 years of digital marketing experience is required with a deep knowledge of email channel best practices
• Demonstrable experience leading and managing marketing automation platforms
• Knowledge of email subscriber list best practices including CAN-SPAM laws
• Proven ability to manipulate large data sets in Excel with little to no oversight needed
• Working knowledge of programming languages (including HTML and CSS) for email execution
• Experience with email proofing tools
• Working knowledge of responsive email design and industry email best practices
• Effective, clear communicator in all formats
• Ability to adapt and be agile as needed in a fast-paced, growing environment
• Ability to work in an autonomous environment where you can be a self-directed, independent worker
• Ability to create an inclusive workplace where everyone feels a sense of belonging by empowering all our employees to speak up, ask questions, and be seen.

Other Requirements

• Must pass a background check
• Must meet work from home requirements to qualify
• Complete continuing education based upon current certifications

Work Environment and Physical Demands

• Duties are primarily performed in an office environment and require sufficient personal mobility and physical capability to permit employee to function in this environment

Benefits

• Our People are Key to Success: Work with a team of smart, creative, fun and highly motivated people
• When You Grow, We Grow: Continue to learn with ongoing training, career pathing, and supportive leaders. In just six months of 2021, we have already promoted 28% of our organization!
• Wellness: Top benefits and perks including comprehensive health coverage (with free premium option), competitive salary, and paid parental leave and a generous 401k match. Be able to disconnect with Paid Time Off of 3 weeks and 11 Paid Holidays.
• Flexible Work Arrangements: Work from the enjoyment of your home office. We work with entrepreneurs every day; we want you to have autonomy within your work structure with company provided equipment.
• Awesome Culture: Be part of Guidant’s award-winning culture and have the experience to connect through coffee with senior leaders or hit a home run being part of our company sporting events.
• Empowering Equity and Inclusion: Be part of an inclusive work environment that gives employees a voice to speak up, be heard, and supported.