What are the responsibilities and job description for the Paid Search Specialist position at H&L Partners?
The Paid Search Specialist will be responsible for creating and managing paid search campaigns to drive website traffic, leads, and revenue. The role includes research, keyword selection, ad copy creation, bid management, and performance analysis.
RESPONSIBILITIES
- Develop best-in-class paid search campaigns to drive client goals within budget
- Manage paid search campaigns from end-to-end—keyword research, planning, strategy, execution, analysis, and optimization
- Design and implement tests to generate learnings and improve campaign performance
- Identify areas for ongoing optimizations, such as bid adjustments, keyword expansion, and daypart adjustments
- Work with broader Media team to ensure search campaigns are effectively supporting overall client objectives and media strategies
- Test and analyze new search formats and betas
QUALIFICATIONS
- 2 years of experience managing and executing paid search media campaigns across Google and Bing platforms
- Good knowledge in all search platforms; planned and placed many paid search media buys more than ~$0.25 million
- Strong understanding of best practices across Google and Bing
- Exceptional verbal, written, and presentational skills
- Able to work independently and collaboratively with remote team members
- Flexible and proven ability to perform in a fast-paced environment with concurrent and competing deadlines
- Bachelor’s degree
THE IDEAL CANDIDATE
- Has a passion for and understands how the different media channels work together in a campaign.
- Is meticulous, conscientious, and performs their work with a sense of urgency.
- Understands all digital media disciplines.
- Thrives in a client-centric environment.
- Has good organizational skills and attention to detail.
- Can guide, mentor, and assist a Paid Search Coordinator in their tasks, with support from the wider team.
Due to the high volume of applications we receive, we are unable to provide an individual response to every candidate.
For SF Bay Area / CA based: H/L offers projected salary range for a position as an estimate of what the company believes is a reasonable pay scale. The actual salary offered to a successful candidate will depend on various factors, including the job's scope and responsibilities, the candidate's qualifications, budget availability within the department, internal pay equity, geographic location, and external market pay rates for similar positions. The salary range for this position is expected to be between $75,000 - $85,000 per year.
About H/L:
Since 1985, H/L has been fiercely independent and making Momentum. Our strengths include local and national media activations, creative development, insights and analytics, full-scale digital and video production, multicultural marketing, and PR.
We’re headquartered in Oakland, California, with people in 21 states, and offices in Atlanta, Miami, Phoenix, and St. Louis. What unites H/Lers across the country is a common drive—to pioneer new ways to push clients’ businesses forward and serve the communities we call home.
Learn more at www.hl.agency.
Salary : $0 - $75,000