Content Editor Lead

Company Description

We are pleased to announce that in Sales Market Greece, as a part of Region East, we are now looking to recruit a Content Editor Lead for Sales Market Greece for a permanent role. H&M is on an exciting journey towards being more customer-centric company, meeting the ongoing industry changes, by exceed our customers’ needs.  

As a Content Editor Lead you contribute to added customer value, a strong brand, and increased sales by ensuring customer relevant content execution for all local activities. You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work. You are also responsible for publishing relevant global and local content on the local social channels and manage the channels in crisis situations. You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work. 

Job Description

KEY FIELDS TO DRIVE: 

• Being fully immersed in the local daily customer communications plan to understand customer need, purpose, and outcome of local activities. 
• Based on relevant global guidelines, templates, and brand identity, create master briefs for email, hm.com teasers, push and social for all local activities (full price & deals). This includes writing copy in English and local language, choosing images from image banks, securing a relevant product assortment selection, and composing layouts in existing templates. 
• Create variations of copy and content to enable A/B tests in email, push and hm.com. 
• Share content insights & learnings with local, regional, and global teams via quarterly reports. 
• Conduct analysis on how the local content performs for the different customer target groups and visualize learnings in a sharable format.
• Based on customer insights and data, secure that the content created is what the customer wants and what creates the best effect towards the set KPIs.  Responsible of creating Master Files.
• Coordinate all the relevant actions with Regional Production Hub (RPH).
• Coordinate the activity of the Content Editors and Content Coordinators.

Qualifications

SKILLS:

• Creative, flexible, and open-minded personality, easily to adapt to changes.
• Formal education within Marketing or Copywriting/Design degree – can be added value.
• Great copywriting skills in English 
• Good knowledge of working in creative tools and MS Office package.
• Good understanding of content in digital channels such as email, push, social and websites. 
• Experience from writing copy and creation of content stories for digital channels. 
• Visual eye for composing content stories and assets according to tone of voice, brand guidelines and templates. 
• Good analytical and organizing skills, structured and efficient way of working. Constant improvement of his/herself and his/her team.
• Acts as an ambassador for the company culture and values and lead with vision and drive goals forward.
• Time management, organizational skills and able to drive goals forward with a proactive mindset.
• Inspiring and clear communication with ability to influence other.

Additional Information

H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability, or age. 

Here is your chance for a career out of the ordinary! Sounds interesting? 

If you are eligible for this position, and you want to join our exciting journey in this fantastic team, please upload your CV (English) as soon as possible.