Publicity & Marketing Campaign Manager, Storey Publishing

Position Purpose:

To plan and execute creative publicity and marketing campaigns for Storey’s books. Promote titles and authors through various media; to booksellers, librarians, social media influencers, specialty retail partners; via topic-specific organizations and associations; and to Storey’s general and niche consumer audiences. Develop dynamic relationships with media, booksellers, and marketing partners; plan and organize customized campaigns; book trade and consumer advertising; and energetically communicate campaign success to sales reps, marketing, and editorial teams. Collaborate with Publicity and Marketing team to develop and strategize campaign priorities. Develop partnerships with authors to guide and support their promotional efforts.

Ideally the candidate will work in-house days from the North Adams, MA office. We may consider remote candidates.

Essential Duties and Responsibilities:

• Develop and execute publicity and marketing campaigns for select frontlist books
• Develop strong and consistent communication with authors to support their promotional efforts
• Strategize and implement creative ways to boost book and author presence in the marketplace, including the development of promotional marketing materials
• Write original press releases, customized pitches and creative marketing copy for frontlist titles
• Build relationships with national and local media contacts and marketing partners including social media influencers, and pitch story and promotion ideas via email, phone, mail, and in-person
• Plan and organize author tours (virtual and in-person when appropriate) for select frontlist titles: select cities, book events, coordinate author travel, secure local media, develop event marketing materials
• Plan seasonal backlist publicity and marketing promotions
• Compile media lists and coordinate mailings
• Track, record, and communicate media coverage and event plans through databases, weekly emails, and in-person presentations
• May include limited travel to develop media contacts, support Storey’s presence at trade and consumer shows, and coordinate author events.

 Education/Skill Requirements:

• BS or BA from a four-year accredited college
• Minimum 2-3 years’ experience in publicity and/or marketing
• Strong knowledge of MS Word, Excel, Outlook, PowerPoint, and social media platforms
• Excellent written and oral communication skills
• Excellent organizational and research skills
• Excellent phone manner
• Energetic, independent, and creative
• Book publishing experience desirable
• Enthusiasm for DIY topics Storey publishes a plus
• Must be able to travel to offsite sales conferences, trade shows and author events 

As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.

Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Salary can vary based on a number of factors including skills and experience — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects. Our comprehensive U.S. benefit offerings include medical, dental, vision, life insurance, disability coverage, 401(k), incentive plan eligibility, educational training opportunities and more.