What are the responsibilities and job description for the Vice President-Marketing position at Hairclub?
MAJOR RESPONSIBILITIES:
% of time
Core Functions
%
Lead Marketing Department: Provide leadership, guidance and development for the entire Marketing Department. Oversee Marketing activities while developing and implementing marketing strategies and creative messaging. Effectively manage multi-million-dollar marketing budget to maximize lead volume and return on investment (“ROI”), provide increased efficiency of marketing spend. Responsible for the company’s public relations and reputation management across all media outlets
%
Oversee Marketing strategies: Optimize and manage digital, web print, radio, mail, television, in-house promotions, and collateral creation. Develop media buying strategies. Test newly developed media in order to create and validate the optimum media mix within budget constraints.
%
Oversee branding: Manage brand introductions including packaging, logos, displays, and ancillary marketing material.
%
Support market research: Continuously research and monitor external (financial, technological and demographic) factors that may impact market opportunities and to minimize the effects of competitive activity. Accountable for market research that includes brand positioning, competitive analysis, and focus group studies. Engage in lead generation and nurturing activities driven by careful data analysis and working with management.
%
Effective partnership: Participate in the development, negotiation and management of contracts with agencies/suppliers and marketing vendors. Effectively develop and maintain a comprehensive database marketing suite that provides opportunities to maximize customer generation.
Performs other duties as required
MANAGEMENT AND COLLABORATION:
QUALIFICATIONS:
KEY COMPETENCIES:
WORKING CONDITIONS:
HairClub is an equal opportunity employer, dedicated to creating an inclusive work environment for everyone. We embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to our workplace. HairClub strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront in helping us promote and sustain an inclusive workplace.
% of time
Core Functions
%
Lead Marketing Department: Provide leadership, guidance and development for the entire Marketing Department. Oversee Marketing activities while developing and implementing marketing strategies and creative messaging. Effectively manage multi-million-dollar marketing budget to maximize lead volume and return on investment (“ROI”), provide increased efficiency of marketing spend. Responsible for the company’s public relations and reputation management across all media outlets
%
Oversee Marketing strategies: Optimize and manage digital, web print, radio, mail, television, in-house promotions, and collateral creation. Develop media buying strategies. Test newly developed media in order to create and validate the optimum media mix within budget constraints.
%
Oversee branding: Manage brand introductions including packaging, logos, displays, and ancillary marketing material.
%
Support market research: Continuously research and monitor external (financial, technological and demographic) factors that may impact market opportunities and to minimize the effects of competitive activity. Accountable for market research that includes brand positioning, competitive analysis, and focus group studies. Engage in lead generation and nurturing activities driven by careful data analysis and working with management.
%
Effective partnership: Participate in the development, negotiation and management of contracts with agencies/suppliers and marketing vendors. Effectively develop and maintain a comprehensive database marketing suite that provides opportunities to maximize customer generation.
Performs other duties as required
MANAGEMENT AND COLLABORATION:
- Manage day to day operations of the Marketing Department
- Collaborate with the Senior Leadership to present to and engage through the course of the year
- Collaborate with Media Analyst to develop and communicate regular reporting to prioritize and maximize opportunities
QUALIFICATIONS:
- BA or BS in Marketing. MBA Preferred
- Ten (10) years of marketing experience (both B2B and B2C), including five (5) years of supervisory experience in Senior Management position in mid to large organization
- Eight (8) to ten (10) years of direct response television and digital marketing experience
- Experience using Salesforce, including Salesforce CRM, Marketing Cloud and Social Studio
- Proven track record of managing a $30 million plus marketing budget
KEY COMPETENCIES:
- Must also possess the ability to effectively problem solve in a highly-collaborative environment
- Possesses significant project planning and campaign execution expertise
- High energy, creative and engaging. Flexible and adaptive to changing priorities
- Strong analytical, organizational, communication and interpersonal skills
- Excellent leadership, presentation and public speaking skills
WORKING CONDITIONS:
- Office environment with potential hybrid or remote work schedule
- Required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal and extensive reading
- Sitting stationary for long periods of time
- Keyboarding: entering text and/or data into a computer
- Requires working with computer systems
- May require light lifting <50 lbs
- May work long hours as well as some weekends.
- Considerable travel required – minimum 50% of time including international locations
HairClub is an equal opportunity employer, dedicated to creating an inclusive work environment for everyone. We embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to our workplace. HairClub strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront in helping us promote and sustain an inclusive workplace.
Salary : $30 - $0
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