Sales and Marketing Manager

About us

Help create memories that last a lifetime! The Hannibal Convention and Visitors Bureau promotes the many activities in the Hannibal area to potential visitors. We are a small office that does BIG things! We market to individuals, families, groups, conventions, and sporting events where Hannibal would be a good fit.

We work closely with our wonderful Hannibal partners to promote our unique attractions, shopping, dining and lodging options. We use a multiplatform approach to reach our potential visitors, including our social media channels, website, e-newsletters, blogs and paid advertising.

Our office is also the Visitor Center for Hannibal, where people will stop to get information about all the things to see and do in Hannibal.

If you love to use your talents to create excitement about a product or place and are passionate about tracking the results of your work, you may be exactly what we are looking for! Not only will you be able to use your marketing expertise, you will also be able to sell Hannibal at marketplaces across the country to bring groups to Hannibal. You will also work with groups to create itineraries that will make sure their time in Hannibal is unforgettable. Join the hospitality industry and find out how much fun you can have selling fun!

Help create memories that last a lifetime! The Hannibal Convention and Visitors Bureau promotes the many activities in the Hannibal area to potential visitors. We are a small office that does BIG things! We market to individuals, families, groups, conventions, and sporting events where Hannibal would be a good fit.

We work closely with our wonderful Hannibal partners to promote our unique attractions, shopping, dining and lodging options. We use a multiplatform approach to reach our potential visitors, including our social media channels, website, e-newsletters, blogs and paid advertising.

Our office is also the Visitor Center for Hannibal, where people will stop to get information about all the things to see and do in Hannibal.

If you love to use your talents to create excitement about a product or place and are passionate about tracking the results of your work, you may be exactly what we are looking for! Not only will you be able to use your marketing expertise, you will also be able to sell Hannibal at marketplaces across the country to bring groups to Hannibal. You will also work with groups to create itineraries that will make sure their time in Hannibal is unforgettable. Join the hospitality industry and find out how much fun you can have selling fun!

The purpose of this form is to clarify expectations of a job for incumbents and job candidates. This form describes the expected role of a person in a job, but it is not an employment contract.

Position Title: Sales and Marketing Manager

Department: Hannibal Convention & Visitors Bureau

Exempt/Non-Exempt Status: non-exempt; full-time; eligible for benefits; salary range $36,000-$45,000

Essential Functions, Responsibilities and Tasks:

• Responsible for growing sales / bookings - group, reunions, convention, and sports tourism.
• Assess and identify additional target markets; create new itineraries to sell to niche travel markets to increase overnight stays.
• Work directly with groups and conventions in planning and booking their Hannibal experience.
• Oversee and train Sales Coordinator
• Develop and coordinate familiarization tours and site inspections for the group leaders and tour operator inquiries. Develop customized itineraries as needed.
• Oversee day to day marketing activities; maintain records for grant completion;
• Manage media inquiries, interview requests, and site visits;
• Monitor, analyze and communicate marketing results on a continuous basis;
• Maintain a keen understanding of industry trends affecting community and make appropriate recommendations regarding marketing strategy surrounding them;
• Coordinate social media strategy to engage audiences across traditional and new media;
• Responsible for online reputation management; includes oversight on CVB Website, VisitMo website and all internet marketing, including but not limited to social media, e-newsletter, blog including site promotions and online outreach campaigns;
• Represent the CVB at exhibits, trade shows and related conventions and meetings;
• Develop and maintain a working relationship with lodging facilities, businesses, attractions and restaurants;
• Coordinate the development of the annual Visitors Guide, including sales, follow-up with advertisers, and ensuring invoicing is sent in a timely manner.
• Oversee Office Manager checking accounts payables/receivables, and other clerical duties as needed.
• Oversight of CVB annual local brochure distribution program including but not limited to tracking, expanding and delivery; this includes supervising Brochure Distribution agent.
• Produces a monthly report; and
• Perform other tasks related to the overall operations of the Bureau as assigned by & in the absence of the Director.

Position Requirements:

· Four-year degree in marketing, public relations, communications or related field; and 2 to 5 years of experience in marketing, public relations work, or any combination of training and experience which provides the required skills, knowledge and abilities.

• Sponsorship & negotiation skills
• Experience in planning and implanting social media strategy
• Experience in Microsoft applications, social media & web content creation
• Experience with online analytics, including Google & Meta

· Maintain a professional image with the ability to exercise initiative, judgment and tact in representing the community;

· Must have knowledge of facilities, attractions and services in the community;

· Ability to work on multiple projects simultaneously and respond to requests in a timely manner

· Ability to work with a team environment and grow relationships with Hannibal’s tourism community

· Availability to week occasionally work evenings, weekends and holidays and travel as required;

· Requires strong organizational, verbal and written communication skills;

· Professional attitude and dress

· Must possess and maintain a valid driver’s license; and

Training and Development Recommended:

Training in the CRM software Simpleview, initial training and other professional development as recommended by the Director.

Physical Demands:

· The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job;

· Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions;

· Work is performed mostly in an office setting; hand-eye coordination is necessary to operate computers and various pieces of office equipment;

· While performing the duties of this job, the employee is frequently required to talk and hear; use hands and fingers to handle and feel objects, office tools and office machine controls; and to reach with hands and arms. The employee is frequently required to stand, walk, and sit;

· The employee must occasionally lift and/or move 25 pounds; and

· Specific vision ability required by this job includes close vision and the ability to adjust focus.

Job Type: Full-time

Pay: $36,036.00 - $45,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekend availability

Ability to commute/relocate:

• Hannibal, MO 63401: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing (Required)

Work Location: One location