YouTube Content Specialist

The YouTube Content Specialist will create and execute a strategy to grow the Healthy Gamer Family channels. This *role is responsible for content channel growth as well as, nurturing audiences using high-quality, engaging, and informative content that aligns with brand and marketing goals.

The hourly compensation for this role will be determined based on the candidate's experience and qualifications.

Scope of Work

The YouTube Content Specialist will be responsible for the following tasks:

• Scheduling, coordinating and creating original content for our primary parent channels (Youtube, Instagram, Facebook, WhatsApp) to encourage growth and engagement
• Developing and executing a Youtube content strategy to grow our parent audience and establish thought leadership on modern parenting by leveraging insights from competitive research, trending topics, etc
• Workshopping video topics, scripts, and video strategy (thumbnails, titles, etc) in collaboration with our primary channel creators
• Repurposing existing parent content (Youtube videos, workbooks, course info, coaching handbook, etc) into social media content, including but not limited to: shorts/clips, teasers, GIFs, memes, infographics, carousel posts (IG), informational captions
• Fostering community across our parent channels in order to build trust and nurture relationships with our audience, and creating opportunities for lead capture and marketing of parent product suite
• Creating and implement a strategy for capturing leads to market our parent product suite to
• Managing the day-to-day tasks for each of the parent channels, including but not limited to: scheduling posts, creating and/or directing written/image/video content, engaging with comments, engaging with similar brands/channels as appropriate, monitoring analytics to ensure content is performing as expected, etc
• Collaborating with our team to ensure that the content is consistent with our brand messaging/voice and parent product positioning
• Incorporating feedback from our team and stakeholders to improve the quality and effectiveness of social content.
• Writing and editing captions, headlines, and descriptions for social media and YouTube as needed, ensuring they are engaging and optimized for each platform
  
  

Qualifications

• Proven experience as a Youtube Channel Manager, Social Media Specialist or similar role, with a strong portfolio showcasing successful content
• Experience with video editing, thumbnail design, and other YouTube specific knowledge
• Strong analytic skills to analyze data and identify trends
• Demonstrated ability to simultaneously manage multiple channels
• Understanding of brand principles and cultivating an engaged audience
• Proficient in developing strategic content strategies using Shorts, Reels, and other social assets
• Knowledge of the parent demographic and their relationship to their kids/technology
• Familiarity with SEO principles and best practices is a plus
• Experience with graphic design software such as Adobe Illustrator is a plus

*Please note this is a contract role.