What are the responsibilities and job description for the Local Sales Manager position at Hearst?
Local Sales Manager
Job Description
KCCI is seeking a strong Local Sales Manager who is prepared to help guide our market-leading, multiplatform broadcast operation to the next level. We are looking for a sales leader who creates a positive culture for success through leadership, clear direction, teaching, motivating, and evaluating the sales efforts of our local team. The candidate will lead the local team in providing the market’s best ad solutions and client service, in the effort to exceed goals. Individuals should be highly organized, able to coach a winning team and have experience in pricing and inventory management. The ability to develop and maximize revenue opportunities within the local advertising community is a must. Client engagement is a top priority. Candidates should have the ability to work in a fast-paced environment and handle multiple opportunities simultaneously. Candidate must be self-motivated and a self-starter. You will report to the General Sales Manager.
As a Local Sales Manager, it is the expectation that you will work primarily at the station as well as away from the station, meeting with clients and attending sales calls. You will have capabilities for zoom/video conference meetings as needed.
Job Responsibilities:
- With guidance from the General Sales Manager, set the overall tone for the local sales department by providing exemplary leadership in accordance with mutually agreed upon sales goals and priorities.
- Clearly define account executive performance expectations and measurement processes to assure account executives efforts and attention will lead to achievement of those expectations.
- Conduct weekly one-on-one meetings and quarterly strategy meetings with each Account Executive.
- Develop relationships with our clients and key prospects via frequent visibility. This includes being active in the sales process, getting out on sales calls and entertaining clients.
- Assist in accurately forecasting revenue throughout the year & exceed quarterly & annual forecasts.
- Manage, alongside the General Sales Manager and National Sales Manager, inventory and rates to maximize station revenue and achieve and exceed revenue goals.
- Manage, alongside the Digital Sales Manager, our internet and web sales efforts to achieve and exceed revenue goals.
- Meet and exceed our departmental goals for Revenue, Market Share, New Business, and Digital.
- Advise the Research Director in creation of research pieces to assist in our sales efforts.
- Communicate effectively with other Managers and Supervisors.
- Perform other duties as assigned by management.
Experience Requirements:
- Previous relevant sales management experience preferred, however high-performing salespeople with a track record of success will also be considered.
- Hearst Television is a proud supporter of military veterans. Related military training and experience will be considered.
Qualifications Requirements:
- A creative mind with proven ability to generate revenue for the company and advertisers.
- Is a strong coach and leader.
- The ability to analyze issues thoroughly in order to make sound business decisions and solve problems effectively.
- Ability to help our team communicate effective and persuasive sales presentations.
- Understands how to communicate effectively and build strong internal and external relationships.
- Is a skilled negotiator and problem solver.
- Has demonstrated client-development skills.
- Has the creativity to develop targeted, customer focused marketing solutions using multiple media products including television, web, mobile, and multi-cast.
- Has a track record of success in new business development.
- Takes full ownership of local budgets and revenue goals and is constantly developing strategies to overachieve.
- Takes pride in being extremely well-organized and always prepared.
- Have strong verbal and written communication skills.
- Is highly computer literate in all Microsoft Office products.
Diversity Statement
At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
- Medical | Dental | Vision
- 401(k) matching
- Emotional Wellness Support
- Paid Time Off
- Paid Parental Leave
- LGBTQ Health Services
- Additional benefits to meet your and your family's needs