Head of Content Marketing and PR

We are Heimdal® and cybersecurity is our passion. Join us in an internationally expanding business, leading the fight against cybercrime!

We have been praised by the FBI and are winners of multiple awards, most recently 7 (!) awards in the G2 Fall report, such as "Best Support for Mid-Market", "High Performer in the EDR, Endpoint Management, and Antivirus categories" and "Highest User Adoption in the EDR category". Our product palette has phenomenal market fit for land purposes and has been awarded numerous times at the Computing Security Awards and Networking Computing Awards.

When joining Heimdal, you will embark on a thrilling ride in Europe's fastest growing bootstrapped cybersecurity business, where we believe that the team is the cornerstone of what we do tomorrow. We are leading the fight against cybercrime, developing new technologies and providing intelligence to protect over 11,000 companies worldwide against cybercriminal attacks and data security breaches.

The Role

The Head of Content Marketing will take overall responsibility for the content marketing team and create the content marketing strategy, ensuring the plan is executed and is successful at helping a company achieve its goals. They will lead a team of mixed experience professionals and upskill them with tips to make them more successful at targeting Heimdal’s ICP.

Your day-to-day

• Creating a world class content marketing strategy designed to increase the visibility and performance of our work
• Launching a wide variety of content formats; articles, emails, social media posts, podcasts, webinars, case studies, videos, and reports
• Coach and manage team members to deliver against the content and PR strategy, supporting them with career development and progression
• Build and maintain relationships with key media and external stakeholders
• Optimising the digital content platforms to maximise publishing reach
• Always seeking new and exciting opportunities to increase brand exposure
• Identifying new strategies and tactics in order to be able to help our clients gain further visibility through content marketing at all parts of the sales funnel
• Owning the social media and video strategy
• Working closely with other teams to provide impactful copy for sales teams and promotional materials
• Developing a deep understanding of our customers, our brand and company priorities such that you can set clear direction for the team and focus relentlessly on the highest impact activities at all times
• Managing monthly budget to increase organic exposure
• Maintain a high standard of monitoring organic performance and reporting – from MQLs, SQLs, SALs
• Driving revenue through content marketing and reporting that back to senior management
• Source and manage agencies and third parties where relevant
• Provide feedback to the marketing team based on inbound activity observations in order to help improve the GTM performance
• Perform other duties as assigned in order to support sales and marketing
• Seek content marketing partnerships and create new ones

Attributes

• We’re a bunch of awesome, energetic, and dedicated colleagues, and hope you are too!
• You’re a self-starter and ‘go-getter’
• You’re able to work with colleagues and prospects all over the world and manage different time zones
• You’re an excellent communicator, persuasive and can speak to people on all levels
• You’re a team player and are willing to grow, develop as well as help other teammates grow by offering and accepting feedback
• You’re intrigued by working in a fast-paced and international environment
• You are curious to learn about and test new Marketing tools
• Being a firm believer in the math of sales, knowing success is a combination of hard work, strong priorities, and high quality
• And a spice of competitiveness will take you far.

What you bring to the team

• 5 years of experience in content writing, ideally for B2B SaaS organizations
• Fluent in English; verbal and written. Other languages are a plus.
• Demonstrated success in running and implementing content and social media programs with clear KPIs.
• Familiarity and experience in developing multiple content formats including blogs, videos, guides, case studies etc.
• Good understanding of SEO and Google Analytics 
• Good computer skills such as Outlook, MS Office and Salesforce.com

What we offer

• An attractive commission package
• Private medical insurance (Expert Ultra at Regina Maria)
• Monthly budget in an online benefit platform
  
• Work from home and hybrid work set-up
• Bookster and LinkedIn Learning subscriptions
• Additional company-paid days off ("Personal Day" and "Anniversary Days")
• Training, development and progression path for the role
• An amazing journey in an internationally growing company
• A competitive, dynamic, and awesome team
• A fun, flexible, and relaxed work environment

Our Mission

We are leading the fight against cybercrime and protecting the operational integrity of all midmarket and lower enterprise companies.

Our Culture

We believe in hiring the best and the brightest while cultivating a culture of collaboration and execution. We are Dedicated, Innovative, and Humble. As in devoted and passionate about our work and what we do. We seek to optimize, improve every day, and challenge status quo. We are open-minded to new ideas and to feedback, and we know success comes from hard work.

We are committed to constantly create an environment where each individual has the opportunity to grow, personally and professionally. We have a strong sense of unity and togetherness and know we are stronger together, and having fun together is a key element at Heimdal.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to gender, race, color, disability, religion, marital status, family or parental status.