What are the responsibilities and job description for the Manager, Digital Content position at Henry Schein?
JOB OVERVIEW:
This position is responsible for developing and overseeing the overall strategy to plan, execute, manage, and optimize content marketing programs that drive revenue growth, new customer acquisition, and first- and third-party audience expansion. This position will oversee the content strategy and planning for the Merchandise, Equipment and Practice Services categories in the US and Canada for Henry Schein Dental and Medical. The Manager, Content Marketing will partner closely with internal and external team members including growth marketing, acquisition marketing, product category managers, the strategic business group, suppliers and agencies to build a high-impact content program that drives organic search traffic, ecommerce transactions and lead generation. The ideal candidate will be results-driven, team-oriented and possess strong strategic and analytical capabilities.
KEY RESPONSIBILITIES:
Lead and oversee the strategy, development, production and distribution of marketing content in a variety of formats, such as webinars, ebooks, videos, articles and SEO pages. Ensure all content is search engine- and revenue-optimized. Manage all projects to a budget and timeline.
Develop and implement overall strategy to appropriately leverage our speakers, key opinion leaders, internal talent and social influencers for content development and promotion, including mapping each talent to a suitable format/s and distribution channel/s over the course of a 12-month contract period.
Define and implement strategic roadmap for on-site SEO in partnership with the growth marketing team.
Ensure all content is optimized appropriately to each channel and build processes to ensure continued optimization.
Collaborate with the acquisition marketing team on use of key digital channels to promote content to the right prospects and customers at the right time, including developing nurture campaigns for marketing qualified leads.
Continuously evaluates and optimizes the performance of Henry Schein content, including analysis, reporting, and providing insight and best practices to the marketing team. Identifies and oversees the implementation of optimization strategies with a strong test-and-learn mindset.
Participates in special projects and performs other duties as required.
SPECIFIC KNOWLEDGE & SKILLS:
Ability to translate otherwise complex concepts into compelling narratives
Ability to build strong relationships with key opinion leaders, speakers, internal talent and social influencers
Digitally driven approach to content creation and production
Strong technical SEO skills and ecommerce experience
Excellent verbal and written communication skills
Highly organized with exceptional project management skills
GENERAL SKILLS & COMPETENCIES:
Strong management and leadership skills and ability to attract, retain, motivate, develop and mentor team members for high performance
Outstanding verbal and written communication skills and ability to resolve disputes effectively
Excellent presentation and public speaking skills
Excellent independent decision making, analysis and problem solving skills
Understand and act on financial information that contributes to business profitability
Ability to plan and manage successful projects; understand available resources, develop timeline, budget, assign tasks and areas of responsibility
Lead team(s) to achieve company goals in creative and effective ways
Excellent planning and organizational skills and techniques
Communicate effectively with senior management
Good negotiating skills and ability to effectively manage outsourced relationships
Ability to influence, build relationships, understand organizational complexities and manage conflict
Broad professional and managerial skills with a good understanding of industry practices and company policies and procedures
Ability to lead virtual teams
MINIMUM WORK EXPERIENCE:
Typically 10 or more years of increasing responsibility and complexity in terms of any applicable professional experience; 1 or more years of management experience.
PREFERRED EDUCATION:
Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent a plus.
TRAVEL / PHYSICAL DEMANDS:
Travel typically less than 10%. Office environment. No special physical demands required.
The posted range for this position is $95,990 to $167,983 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc.
This position is eligible for a [bonus/incentive] not reflected in the posted range.
Other benefits available include: Medical, Dental and Vision Coverage, 401K Plan with Company Match, PTO [or sick leave if applicable], Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities.
Henry Schein, Inc.is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.
For more information about career opportunities at Henry Schein, please visit our website at: www.henryschein.com/careers
Salary : $95,990
