What are the responsibilities and job description for the Digital Marketing Specialist position at Highwater?
IN OFFICE ROLE - MINIMUM 3X A WEEK
About Highwater:
Highwater is a regional consultancy with 40 employees focused on business strategy and growth. We work with private equity firms to Fortune 500 companies, delivering strategy and creative that helps these organizations grow and break through market challenges. As we continue to grow we are looking to expand our team with business-minded individuals who are passionate about their work and are driven to help organizations solve their greatest challenges.
Role Description:
We are looking for a Digital Marketing Specialist to join the team. You will be responsible for developing, implementing, tracking and optimizing digital marketing campaigns.
Role Responsibilities:
- Core focus is social, Google ads and analytics
- Plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
Requirements:
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Ad campaigns, Facebook/Instagram and LinkedIn
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Job Type: Full-time
Pay: $55,000.00 - $85,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Flexible schedule
- Health insurance
- Paid time off
- Referral program
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Ability to commute/relocate:
- Jamison, PA 18929: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 2 years (Required)
Work Location: One location