What are the responsibilities and job description for the Product Manager position at HIKVISION?
OUR COMPANY
POSITION SUMMARY
ESSENTIAL JOB FUNCTIONS
QUALIFICATIONS
BENEFITS
Hikvision is the world’s leading supplier of video surveillance solutions. From its inception in 2001, Hikvision has played an active role in the ever-evolving video surveillance market, devoting eight percent of its annual revenue to research and development for continued product innovation. Featuring the industry’s strongest R&D workforce, Hikvision designs, develops, and manufactures innovative standard- and high-definition cameras, including a variety of Smart IP recorders and cameras with infrared, wide dynamic range, facial detection, object counting, and intrusion detection capabilities.
POSITION SUMMARY
The Product Manager works closely with clients, USA, marketing, and headquarter's teams to develop suitable products GTM and product marketing strategy for the USA market, through conducting market research, generating product requirements, determining 4P and schedule on product introduction, developing the product marketing strategies, manage the collateral projects, and manage the entire product life cycle.
ESSENTIAL JOB FUNCTIONS
- According to the company's business strategy, through client visits, exhibitions, VOC, researches, third-party industry reports, and marketing activities,
1) Design product marketing and promotion strategy, work closely with marketing/promo team to create product collaterals and execute the promotional activities
2) Gather information on regional economic trends, industry trends, technological trends
3) Obtain the purchase and usage preferences of users/customers in the local market
4) Analyze market capacity, market stratification, competitions, and market shares
- Obtain real-time market trends through multiple channels, provide timely and effective response strategies, and assist in the implementation
- Provide full-cycle solutions to respond to product requirements and problems through market demand/problems collection, analysis, and classifications
- Based on different factors, such as the market, the competition, customers, and internal strategies, formulate regional price strategies; formulate price calculation methods (financial) for products with different market positioning
- Provide insight about discount strategies
- Referring to the Headquarters’ roadmap, formulate roadmap (3-month plan) and update periodically, according to the area’s product selection and release plan
- Select new products based on the product positioning, planning, and promotions from HQ, taking into consideration the characteristics of the local market and the existing product systems
- Apply for demos and test them
- Prepare supporting materials before product release (including Spec, QSG, CAD, UM, FW, FW release note), and arrange to upload them to the company’s official website
- Work with the Marketing team, organize new product launch conferences and push and send announcements
- Forecast the first order of a new product, determine inventory level maintenance rules and prepare for the stock, turnover, and inventory clearance
- For discontinued products, transmit the headquarters’ decision to the local teams and get prepared for phasing out of a product; and carry out inventory clearance of the discontinued products
- Organize and facilitate periodic new product training, from planning, designing to facilitation
- Provide SDS new product demo and gather feedback
- Design promotion strategy, prepare materials and execute the promotional activities
- Prepare the promotional package for roadshows and exhibitions
- Carry out monthly operational POS analysis
QUALIFICATIONS
- Surveillance IP camera and recorder or closely related field is a MUST
- Minimum one year's experience in Product Management, Product Support, or Product Marketing
- Bachelor degree in engineering, management, or equivalent; or college degree with comparable work experience
- Fluent English in writing, reading, and speaking; Chinese Mandarin is a plus
- Experience working and collaborating with Sales, Marketing, Engineering, Support Resources, and customers
- Superior communication and presentation skills
- Strong analytical abilities
- Strong critical thinking and problem-solving skills
- Hands-on training skills
- Team player and self-motivated
BENEFITS
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Optional Supplemental Medical Plan
- 401(k) Retirement Plan with Company Match
- Great PTO days
Hikvision adopts a Notice at Collection to Californian employees and job applicants regarding the collection of Personal Information to comply with the Californian Consumer Privacy Act. For detailed information regarding the categories of Personal Information we collect and the purpose for which Hikvision intends to use this Personal Information, please visit Hikvision’s company website or contact the HR department of Hikvision.
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