What are the responsibilities and job description for the Manager, Media Strategy & Planning position at Hilton?
***This role will be based in McLean, VA, Dallas, TX, and accepting remote candidates in the East Coast/Mid-West***
The Global Marketing team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.
What will I be doing?
As a Manager of Media Strategy & Planning for Hilton, you will be charged with supporting the Media Strategy & Planning team in leading a comprehensive, multi-channel media plan for the Enterprise and portfolio of Hilton Brands. This position affords the right individual an opportunity to contribute to innovative and impactful media campaign development from ideation to execution in a collaborative, fast-paced environment. You will ensure timelines are adhered to, expectations across multiple partners are managed and outstanding media safeguards are implemented. The Media Strategy & Planning team is charged with providing the Marketing & Loyalty team with subject matter expertise, working with, and leading the media agency relationships, and applying emerging media tactics in the constantly evolving marketplace of advertising and marketing.
More specifically, you will:
What are we looking for?
We believe the success in this role will demonstrate itself through the following attributes and skills:
To fulfill this role successfully, you should demonstrate the following minimum qualifications:
It would be useful in this position for you to demonstrate the following capabilities and distinctions:
What is it like working for Hilton?
The future of hospitality is bright at Hilton: a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture, and we are consistently named among one of the World's Best Workplaces. We support the mental and physical wellbeing of all Team Members, so they can Thrive, thanks to innovative programs and benefits such as workplace flexibility, career growth and development, and our Go Hilton travel discount program. Hilton prioritizes understanding and integrating our Team Members' unique perspectives and voices-along with those of our Guests, Owners, Suppliers, and Partners-to cultivate a diverse and inclusive environment for all. Check out the Hilton Careers blog and Instagram to learn more about what it's like to be on Team Hilton! We will ensure that qualified individuals with protected disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions of his or her role, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
EOE/AA/Disabled/Veterans
The Global Marketing team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.
What will I be doing?
As a Manager of Media Strategy & Planning for Hilton, you will be charged with supporting the Media Strategy & Planning team in leading a comprehensive, multi-channel media plan for the Enterprise and portfolio of Hilton Brands. This position affords the right individual an opportunity to contribute to innovative and impactful media campaign development from ideation to execution in a collaborative, fast-paced environment. You will ensure timelines are adhered to, expectations across multiple partners are managed and outstanding media safeguards are implemented. The Media Strategy & Planning team is charged with providing the Marketing & Loyalty team with subject matter expertise, working with, and leading the media agency relationships, and applying emerging media tactics in the constantly evolving marketplace of advertising and marketing.
More specifically, you will:
- Develop and run campaign media strategy and effectively challenge the status quo with new thinking in partnership with Media AOR and key partners
- Effectively test emerging media tactics that have clear critical metrics and outcomes
- Serve as a day-to-day liaison for key internal business partners, Media AOR teams, and sales rep community
- Effectively work cross-functionally (or cross-region) with key partners to achieve common business goals, share lessons & best methods, and effectively pull projects forward
- Have a deep solid understanding of the role media plays within a marketing narrative across the purchase journey
What are we looking for?
We believe the success in this role will demonstrate itself through the following attributes and skills:
- Strong understanding of the programmatic digital world, advanced TV tactics, and how to use audience/data targeting tactics
- Demonstrated ability to handle complex media plans, ideally across several lines of businesses
- Project management: ability to manage multiple projects across critical yet often fluctuating deadlines
- Confidence and ability to develop excellent relationships internally with key partners and externally within the media community
- Attention to detail across media strategies, tactics, and budgets
- The ability to think creatively & analytically
- Eagerness to learn & a passion for marketing
To fulfill this role successfully, you should demonstrate the following minimum qualifications:
- Five (5) years of professional work experience
- Three (3) years working at a media agency or similar working environment
- Experience across all media channels including Linear, CTV, FEP, OTT, OLV, Audio, Digital, Outdoor, Print, and other non-traditional media
- 10% travel may be required and will vary by week
It would be useful in this position for you to demonstrate the following capabilities and distinctions:
- BA/BS Bachelor's Degree
What is it like working for Hilton?
The future of hospitality is bright at Hilton: a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture, and we are consistently named among one of the World's Best Workplaces. We support the mental and physical wellbeing of all Team Members, so they can Thrive, thanks to innovative programs and benefits such as workplace flexibility, career growth and development, and our Go Hilton travel discount program. Hilton prioritizes understanding and integrating our Team Members' unique perspectives and voices-along with those of our Guests, Owners, Suppliers, and Partners-to cultivate a diverse and inclusive environment for all. Check out the Hilton Careers blog and Instagram to learn more about what it's like to be on Team Hilton! We will ensure that qualified individuals with protected disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions of his or her role, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
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