Social Media and Digital Marketing Manager

GENERAL PURPOSE

To support the marketing initiatives of hotel, restaurants, and property outlets. This position will provide a fast-paced learning environment with direct oversight and influence of marketing actions. A broad overview of digital and traditional marketing will be gained with particular focus on application in the hospitality and food & beverage industries. 

ESSENTIAL DUTIES/RESPONSIBILITIES

35 %        Support traditional and digital marketing initiatives:

• Copywriting and design for marketing materials, as necessary. 
• Ensure visual and written brand integrity of content for property and restaurants. 
• Facilitate the creation of signage, mockups, email campaigns, and online promotions as need.
• Coordinate with 3^rd party designers, marketers, and web developers to support properties.
• Monitor, maintain and publish up-to-date content on listings including Google, TripAdvisor, Yelp,     

      OpenTable, vanity and brand sites, and others*. (*Expedia, Booking.com support only as needed)

• Maintain access to all necessary online listings.
• Stay abreast of new tools and trends and make recommendations for new initiatives. 
• Coordinate, promote and assist in the management of  restaurant and property outlets activitations and           events.
• Merchandise and promote available packages online through Brand.com, Vanity, social media, and 

     other relevant listings such as Cvent or Wedding Wire.

35 %        Manage social media and online reputation programs:

• Manage social media presence for the hotel and dining outlets. 
• Work with property teams to develop and implement social media content plans.
• Monitor messages and activity on social channels and coordinate with sales and operations teams to 

      respond as needed.

• Take photography, collect, or design and post branded visuals (images, graphics, etc.) to social accounts.
• Post and monitor paid social advertisements as needed.
• Coordinate with HR and hotel recruitment teams to assist in amplifying open positions. 

30 %        Support of administrative marketing tasks:

• Maintain and provide access to all relevant digital channels.
• Attend monthly Marketing Revenue Maximization calls for hotels as needed.
• Assist with digital asset management (photography, 3D tours and video) for hotels and outlets.
• Respond to all survey reviews and online reviews. 
• Assist with logo materials and printing needs reorders and revisions
• Develop in house collateral and materials for promotion (Banquet Menus, Holiday Menus, promotions,           etc)

SUPPORTIVE FUNCTIONS:

In addition to performance of the essential functions, this position may be required to perform a combination of

the following supportive functions, with the percentage of time performing each function to be solely determined

by the supervisor based upon the requirements of the company.

• Collaborate with all departments of the Hotel in concern of a total revenue approach.
• Answer other hotel team member's questions regarding marketing in a friendly and courteous manner.
• Contribute to the development and update of the individual property marketing plan.
• Communicate with Sales Team regarding business needs and cross-selling opportunities.  

PHYSICAL REQUIREMENTS:

Frequency Key: Rare, Occasional, Frequent or Constant. For lifting enter estimated lbs. at 10, 25, 50 or

50

Physical Activity Frequency

OTHER DUTIES:

Embrace the Greenwood Hospitality culture through understanding, supporting and participating in all elements of events. Demonstrate working knowledge of the service standards.

ORGANIZATIONAL RELATIONSHIPS:

Positions directly reporting to this position (titles): Not Applicable

SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY:

The individual must possess the following knowledge, skills and abilities and be able to communicate and be able to demonstrate and perform the essential functions of the job, with or without reasonable accommodation.

• Excellent oral and written communication skills.
• Excellent organizational skills and manages time well.
• Ability to work well under time constraints to meet deadlines.
• Strong interpersonal skills and understanding of professional ethics, decorum and social skills.
• Proficient in use of Microsoft Office.
• Experience with copywriting and designing marketing materials. 
• Experience with marketing computer software and online applications (e.g. CRM tools, Online analytics and Google Adwords.)
• Experience with design tool applications (e.g. Canva, Adobe Suite)
• Experience analyzing marketing data and generating analysis reports. 
• Advanced knowledge of social media.
• Ability to collaborate. 

 QUALIFICATION STANDARDS EDUCATION:

High School Diploma or Equivalent

Preferred degree in Marketing, Advertising, or related field

EXPERIENCE

• 2 years of experience working in marketing or advertising.
• Prior experience with hotel and restaurant industry a plus

This Job description reflects the company’s current assignment of essential functions to this specific position. The description is not intended to detail every aspect of the position. The company has the right to assign additional duties to this position or change or eliminate such duties and responsibilities at any time.