Assistant Marketing Manager

Horizon House Publications Inc. is seeking a detail-oriented and deadline-driven individual to work closely with clients and sponsors to execute their digital campaign deliverables that drive lead generation, brand awareness, and website traffic, while reaching a global audience with multi-channel digital marketing. This person will work cross-functionally with various departments to develop content strategies and produce internal and external collateral materials to support EDI CON Online and Signal Integrity Journal marketing efforts.

Responsibilities:

· Implement campaign deliverables, includes production, deployment, monitoring, analysis, and analytical reporting

· Plan and build weekly HTML e-newsletter content for deployment

· Maintain schedule of digital media for multiple clients and ensure all program deliverables deployed

o Includes e-newsletters, website banner ads, print ads, white papers, podcasts, e-books, and webinars

· Account management of social media platforms (LinkedIn, Facebook & Twitter); content planning, outreach, posting, and engagement

· Produce, promote, and run sponsored webinars

· Work with art department to create promotional materials for internal/external sales; banner ads, print ads, sell sheets, infographics, and flyers

· Lead the planning, building, producing, and marketing of the company’s yearly multi-day online conference event, EDI CON Online

· Generate marketing plan and the content for promoting the online conference each year (pre-event, during, and post-event)

· Draft press releases for event organizers

· Maintain detailed documentation and master schedules for all aspects of the event

· Manage EDI CON Online website to ensure information is consistently up to date

· Review post event analytics, gather findings/ recommendations, and put together collateral for sales team and executives

· Deliver leads and reports to participating event sponsors
Qualifications/Skills:

· Ability to coordinate multiple projects simultaneously in a fast-paced environment

· Proficient in the use of Microsoft Office Suite

· Project management

· Strong verbal /writing skills, communication, and customer service experience

· Knowledge with Google Analytics, paid search, SEO, a plus

· Knowledge of Adobe Creative Suite or Canva, preferred

· Basic knowledge of HTML and WordPress

Experience:

· Bachelor’s degree in marketing, business administration, or a related field

· 2-3 years in digital marketing or event marketing (including internships)

· Webinar and virtual event experience a plus

Job is Hybrid

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave

Schedule:

• 8 hour shift
• Monday to Friday