What are the responsibilities and job description for the Area Director of Revenue position at Hotel Viata?
Position Summary:
Oversee the revenue management of two hotel properties, Hotel Viata in Austin, TX area, and Ko'a Kea Resort, Koloa, HI. Assists the properties in meeting revenue goals and growing market share by developing and leading total hotel pricing and inventory optimization strategies. Analyzes hotel performance and pricing effectiveness. Identifies revenue opportunities and makes recommendations to the hotels for pricing and/or inventory management changes. Monitors demand trends, booking patterns, pace and market conditions. Analyzes reports and data and develops models and projections. Measures outcomes and effectiveness of revenue improvement programs.
Duties and Responsibilities:
- Analyzes and measures pricing strategies. Ensures a consistent and rational hotel pricing and yield strategy across all channels and all segments according to the company's pricing philosophy. Formulates strategic plans for hotel(s) and effectively defines, executes and communicates actions to accomplish related objectives. Effectively use available systems to determine, implement, manage and control accurate and agreed upon selling strategies.
- Proactively manages inventory for the hotels to optimize revenue in all areas including Rooms, Function Space, Spa (where applicable) and Food and Beverage. Assesses the impact of room inventory factors on performance and influences corrective measures. Effectively manages promotions, restrictions and policies to maximize revenue potential.
- Accurately prepare Monthly and Weekly Forecasts (DayXDay) for all transient segments, group (based on feedback from Sales/Event Services).
- Proactively provides data to the team for the purpose of analyzing and evaluating specific business segments, specific accounts, market segment mix (Group vs. Transient and its sub-segments), room type demand, channel production and geographical mix, recognizing trends and patterns.
- Researches and maintains knowledge of market trends, competition and customers. Recognizes trends and their relevance to one another and provides pricing, inventory and selling strategy recommendations.
- Participates in the preparations of the transient and group rooms budgets, with input from Sales and contributes to the development of the transient and group portion of the hotel's marketing plan. Works with the Sales Department and defines booking terms, conditions and allotments for all transient and Group segments.
- Evaluate Weekly and Monthly Market Share reports to understand trends and opportunities vs. competitive set and the market as a whole and ensure targeted relative RevPar positioning is achieved.
- Works hand in hand with the on property and corporate marketing team to drive digital marketing initiatives and optimize direct e-commerce channel.
- Assists in developing 3-month, 6-month, and 12-months strategic action plans for the management of transient revenues.
- Works with Group Sales and Catering to define space release polices, catering minimums, etc. Communicates the hotel's selling strategies effectively to Sales & Marketing colleagues.
- Will work in office and on-site at the Hotel Viata property in Texas.
Note: This job description is not intended to be all-inclusive. Team Members may perform other related duties as required to meet the ongoing needs of the organization. Management reserves the right to add, modify, change or rescind work assignments and to make reasonable accommodations as needed.
Qualifications:
- Five or more years of revenue management experience in a similar hospitality operation.
- The ability to interpret an extensive variety of financial elements and deal with several abstract and concrete variables.
- Willing and able to work a varying schedule to reflect the business needs of the property. Work schedules include working on holidays, weekends, and alternate shifts as needed.
- Experience preparing budgets and expertise analyzing profit and loss statements. Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of financial elements and deal with several abstract and concrete variables. Uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. Requires attention to detail.
- Requires ability to determine needs of customers and persuasively present sales options through verbal face-to-face and telephone interactions. Must be able to create and effectively provide sales presentations and materials to potential customers. Contacts sometimes contain confidential/sensitive information so requires ability to use discretion. Must demonstrate positive attitude and professional demeanor. Requires strong communication and interpersonal skills and commitment to a high level of guest satisfaction.
- Requires strong working knowledge of MS Office applications (including Excel and PowerPoint) and ability to learn and use telephone and computer systems used at the hotel. Experience with current web-based business intelligence tools.
Hotel Viata is an equal opportunity employer. M/F/V/D
(ref. 53446)