Manager, Brand Marketing

HOURGLASS COSMETICS – Manager, Brand Marketing

Hourglass Cosmetics is a vegan and cruelty-free brand that exists at the revolutionary intersection of science, beauty, and luxury. Established in 2004, Hourglass is known for its breakthrough formulations, technological innovations, and unwavering commitment to reinvention. Following its debut at Barneys New York, the brand has expanded into Bergdorf Goodman, Sephora, Nordstrom, and Space NK in the U.S. and into 1,000 doors worldwide. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website hourglasscosmetics.com.

In this role, you will lead the 360 management, development and delivery of the marketing timeline and marketing strategy. You will ensure the campaign strategy enhances the overarching brand story, and drives growth and market share in key regions, and retail partners. You will lead the go-to-market process and drive cross-functional alignment to ensure implementation of on-time, high-impact product launches. You will demonstrate a global perspective in your thinking, and the ability to create global and regional plans in partnership with market teams to develop creative briefs. This position requires a proactive team-oriented individual with an entrepreneurial mindset and passion for beauty and luxury marketing.

The ideal candidate is a forward-thinking, innovative, brand and product marketer, who is agile, and self-starting. The role requires a blend of strategy, analysis and creativity. Diligent project management, and ability to self-prioritize is critical to achieve deadlines, while maintaining an exceptional attention to detail. Superior communication skills and confidence in managing up to leadership is essential.

WHAT YOU DO

• Drive the go-market strategy through seasonal briefing to cross-functional marketing and merchandising teams, providing clear strategic direction through completion of 360 campaigns and activation plan development
• Initiate insight-driven, creative brainstorm sessions with Content Studio team (including agency partners) to support ideation and concepts for new product launches, and core franchise initiatives
• Partner closely with Editor, and Copy teamto execute all written communication relating to product strategy, including campaign story, key claims / benefits and consumer facing storytelling and engagement driving language.
• Conduct ongoing competitor and industry analysis to inform campaign development and optimization of assets
• Remain current on market trends and innovations across all relevant industries, bringing vision and insights to campaign planning and 360 execution
• Conduct post campaign analysis to track and analyze launches, and overall performance, ensuring key insights and learnings are identified for campaign and marketing strategy

WHAT YOU'LL GAIN

• Experience building a global brand
• A holistic and cross-functional understanding of the luxury beauty industry
• Exposure and experience working directly with varying levels of internal stakeholders
• A flexible career path within the company.

YOU'LL LOVE THIS JOB IF:

• You are highlySTRATEGIC: You are to build effective plans and processes that support brand and business goals.
• You are extremely ORGANIZED: You're not overwhelmed by the thought of tackling multiple tasks at a time.
• You are DETAIL ORIENTED: You appreciate the importance of having detailed and precise information.
• You are a strong COMMUNICATOR: You are a people person and collaborate well with others.
• You are AGILE: You adapt well to changing needs and priorities and are able to pivot easily to achieve goals and deadlines.
• You are PASSIONATEabout beauty: You are eager to learn and absorb all things related to beauty, media, and events. No job is too small or too large.

QUALIFICATIONS

• 5-7 years of experience within brand marketing in beauty required, luxury preferred or agency
• Bachelor's degree in marketing or related field
• Experience in global development and operational marketing and campaign development
• A holistic and cross-functional understanding of the luxury beauty industry
• Passion for product, specifically makeup and skincare
• Must be an excellent communicator, natural networker, team player and highly organized
• Proven success leading cross-functional team, and processes
• Analytical, with experience tracking and reporting
• Adaptable, resourceful, and forward thinking
• Global experience/ perspective
• Experience working at innovative, fast-paced startups, DTC or indie beauty brands is a plus

Full COVID vaccination required for this position, and proof of vaccination is required prior to start date. Hourglass complies with federal, state, and local laws with respect to accommodations to this policy.

Hourglass is an organization committed to diversity and inclusion to drive its business results and to create a better future every day for its diverse employees, global consumers, partners and communities. If you are an individual with a disability and need accommodation in order to apply for a job listing, please contact us at 310-392-7799 or careers@hourglasscosmetics.com.

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities.

Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.