Marketing Content Coordinator
Impact XM develops solutions for virtual and live events. We are looking for a Marketing Content Coordinator to join our team. Marketing Content Coordinator is responsible for supporting the VP, Marketing across all Marketing initiatives including brand management, content creation, email marketing, social media, events, PPC, website development, SEO, and reporting. Communication is a crucial part of the position. Work with Marketing, Creative, Leadership, and various other departments, keeping all stakeholders in the communication loop. Some travel for events may be expected.
RESPONSIBILITIES:
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Accountable for content marketing initiatives to drive engagement, downloads, and leads that deliver on marketing and sales goals.
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Creates and executes annual content marketing calendar, inclusive of budget planning, goal setting and reporting.
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Conceptualizes, write and edit content for thought leadership pieces, white papers, trend reports, e-mail campaigns, articles, sell sheets, case studies, and webpages.
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Manages outside creative talent/freelancers by setting and achieving milestones.
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Partners with internal SMEs to extract key value propositions for thought leadership.
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Coordinates the design, production, and distribution of all marketing collateral with goals to increase content downloads and lead generation for new business development.
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Maintaing and expand the internal content library.
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Generate, edit, publish and share engaging content across all online channels including social media and email.
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Set up and maintain the company’s blog.
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Support the Events & Media Coordinator with preparing assets for trade shows, conferences, events, and awardss.
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Support the marketing team with lead generation and nurturing efforts through digital and traditional marketing.
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Assist with data entry and maintenance of marketing leads in CRM system.
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Ensures the utmost accuracy and timely delivery of assigned tasks.
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Manages information disbursement to drive projects through Impact XM’s systems, including maintaining Work Orders and Creative Briefs, and communicating information to all departments in an effective manner.
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Exhibits proficiency in all required design programs, Microsoft Word, Excel, and PowerPoint programs.
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Has solid knowledge of SEO, keyword research and Google analytics.
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Keeps organized job files and inventory.
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Proficiency with word press web design a plus.
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Familiarity with Adobe Photoshop a plus.
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Experience in SEM and display advertising a plus.
REQUIREMENTS & SKILLS:
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Bachelor's degree (B. A. or B.S.) from four-year College or university; and 2 years’ experience.
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Superior organization skills, precise and meticulous/high attention to detail; excellent follow-up skills are required.
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Excellent communication skills, both written and verbal; the ability to effectively collaborate with individuals internally and externally.
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Proactive and self-motivated; taking ownership of meeting and striving to exceed his/her commitments.
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Exhibits the ability to multi-task, must be versatile and thrive under severe time constraints and immovable deadlines; works well under pressure.
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A team player with a great sense of humor and positive attitude; thoughtful and conscientious. Embodies flexibility, open-mindedness, and receptivity; forward thinking with the desire to learn and grow.
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Proficient using Microsoft office programs.
About Impact XM
Impact XM is a global event and experiential marketing agency that empowers brands to power business—and has nearly 50 years in business to prove it. From events, exhibits and environments to digital engagements and consumer activations, we create experiences that connect brands and consumers in a meaningful way. This ensures we live up to our name by making a positive impact on people’s lives and our clients’ business.
Impact XM Benefits - US
Impact XM offers a comprehensive benefit package including: Medical, Dental, Vision, Life, LTD,401(k), Flexible Time Off and Holiday pay as well as competitive salaries and the opportunity for growth within our exciting industry!