What are the responsibilities and job description for the Global Head of Media position at Hyatt?
Organization- Hyatt Corporate Office, Chicago
Summary
The Opportunity
Hyatt seeks an enthusiastic VP of Digital Media to join our Digital team. In this role, you will be collaborating closely with the broader global Digital team, where you’ll be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team passionate about diversity, equity, and inclusion, committed to nurturing curiosity and new skills and building connections with stakeholders, colleagues, and guests across the organization.
Who We Are
At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and guests have been at the heart of our business and helped Hyatt become one of the world's best and fastest-growing hospitality brands. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues.
As we continue to grow, we never lose sight of what’s most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers.
Why Now?
This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.
How We Care For Our People
Our purpose sets us apart—to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We’re proud to have earned a place on Fortune’s prestigious 100 Best Companies to Work For® list for the last ten years. This recognition is a testament to how our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy, and respect, and making sure everyone feels like they belong.
We’re proud to offer exceptional corporate benefits which include:
Our success is underpinned by our diverse, equitable, and inclusive culture and we are committed to diversity across the board—from whom we hire and develop, the organizations we support, and whom we buy from and work with.
Being part of Hyatt means always having space to be you. Our global teams are a mosaic of cultures, ethnicities, genders, ages, abilities, and identities. We constantly strive to reflect the world we care for with teams that achieve and grow together. To learn more about our commitments to DE&I, please visit the Why Hyatt section of the Hyatt career page.
Who You Are
As our ideal candidate, you understand the power and purpose of our Culture of Care and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Well-being. You enjoy working with others, are results-driven, and seek various opportunities to develop personally and professionally.
The Role
As the VP of Digital Media, you will lead our efforts to maximize the impact of paid media investment around the world. This pivotal role is focused on crafting an integrated media strategy that covers planning, activation, and measurement to ensure effectiveness and efficiency. Reporting to the Senior Vice President of Digital, you will be responsible for aligning media initiatives with business objectives, ensuring that each campaign reaches its target audience through the proper use of channels, formats, data, and advanced measurement techniques. As an internal champion for paid media and advertising, you will collaborate closely with key stakeholders across various departments to foster alignment and drive substantial contributions toward the company's revenue growth goals, including global, regional, and field marketing, digital product/experience, data/analytics, consumer insights, loyalty, commercial teams, and interfacing with owner/operators.
Qualifications
Qualifications
We welcome you:
Research shows that women, people of color, and other historically excluded groups, tend to apply to jobs, only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We’d love to consider your unique experiences and how you could make Hyatt even better.
Summary
The Opportunity
Hyatt seeks an enthusiastic VP of Digital Media to join our Digital team. In this role, you will be collaborating closely with the broader global Digital team, where you’ll be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team passionate about diversity, equity, and inclusion, committed to nurturing curiosity and new skills and building connections with stakeholders, colleagues, and guests across the organization.
Who We Are
At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and guests have been at the heart of our business and helped Hyatt become one of the world's best and fastest-growing hospitality brands. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues.
As we continue to grow, we never lose sight of what’s most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers.
Why Now?
This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.
How We Care For Our People
Our purpose sets us apart—to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We’re proud to have earned a place on Fortune’s prestigious 100 Best Companies to Work For® list for the last ten years. This recognition is a testament to how our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy, and respect, and making sure everyone feels like they belong.
We’re proud to offer exceptional corporate benefits which include:
- Annual allotment of free hotel stays at Hyatt hotels globally
- Flexible work schedules
- Work-life benefits including well-being initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
- A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
- Paid Time Off, Medical, Dental, Vision, 401K with company match
Our success is underpinned by our diverse, equitable, and inclusive culture and we are committed to diversity across the board—from whom we hire and develop, the organizations we support, and whom we buy from and work with.
Being part of Hyatt means always having space to be you. Our global teams are a mosaic of cultures, ethnicities, genders, ages, abilities, and identities. We constantly strive to reflect the world we care for with teams that achieve and grow together. To learn more about our commitments to DE&I, please visit the Why Hyatt section of the Hyatt career page.
Who You Are
As our ideal candidate, you understand the power and purpose of our Culture of Care and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Well-being. You enjoy working with others, are results-driven, and seek various opportunities to develop personally and professionally.
The Role
As the VP of Digital Media, you will lead our efforts to maximize the impact of paid media investment around the world. This pivotal role is focused on crafting an integrated media strategy that covers planning, activation, and measurement to ensure effectiveness and efficiency. Reporting to the Senior Vice President of Digital, you will be responsible for aligning media initiatives with business objectives, ensuring that each campaign reaches its target audience through the proper use of channels, formats, data, and advanced measurement techniques. As an internal champion for paid media and advertising, you will collaborate closely with key stakeholders across various departments to foster alignment and drive substantial contributions toward the company's revenue growth goals, including global, regional, and field marketing, digital product/experience, data/analytics, consumer insights, loyalty, commercial teams, and interfacing with owner/operators.
Qualifications
Qualifications
- Proven experience in senior paid media leadership roles within matrixed reporting structures, ideally at major agencies or in-house at Fortune 500 companies.
- Running large teams with responsibility over media strategy, planning, and activation, with close cross-functional partnerships.
- Exceptional communication and interpersonal skills to interact effectively with all levels of management, colleagues, and cross-functional teams.
- Deep understanding of how marketing drives business growth and paid media’s role in contributing to that success.
- Strong strategic and critical thinking skills with a proven ability to creatively develop innovative solutions and tackle complex challenges.
- Ability to obtain organizational buy-in on big ideas, implement at scale, and lead change management.
- Proficiency in audience planning and analysis/use of first-party data.
- Experience with advanced measurement techniques, including attribution models, incrementality testing, and marketing mix modeling.
- Translating complex data into actionable insights and strategies, using analytics to drive data-led decisions.
- Skilled in optimizing media campaigns based on performance data and KPIs.
- Up-to-date knowledge of industry trends, emerging technologies, and best practices in media strategy and planning.
- Ability and willingness to travel as needed.
- 10 years of experience in the same field, industry, or other equivalent business/ function role
- Bachelor’s degree in sample, sample, or a related field
- Any professional certifications
- Experience with function-specific systems
We welcome you:
Research shows that women, people of color, and other historically excluded groups, tend to apply to jobs, only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We’d love to consider your unique experiences and how you could make Hyatt even better.
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