Product Marketing Specialist

Responsibilities

IGT PlayDigital marketing team is looking for an aspiring marketer in the US (East Coast), who will be responsible for coordinating and delivering value-driven marketing projects, with a primary focus on customer marketing strategy support and product go-to-market campaigns.

What You’ll Do

• Execute strategies to support the customer campaigns / promotions and customer promotional assets (working with graphic designers).
• Participate in customer calls with Canadian and US clients
• Assist with customer events to support marketing / promotional strategy.
• Go-to-market campaigns for new products / services, significant updates to existing products / services. Deliverables including, but not limited to setting KPIs and measuring effectiveness of campaigns / deliverables, competitive / industry research, email communications (to customers), social content, supporting materials (sales decks, 1-pagers, videos, visual assets, etc.).
• Work with platform team to Increase your product knowledge with in-depth sessions on understanding features and client benefits.

Qualifications

About You :

• You are self-driven, able to work on own initiative, accountable and organized
• Ready to work cross-functionally with internal stakeholder groups and directly with our customers
• You are ambitious, looking to learn and grow as marketing professional
• You have a passion for promoting casino technology

Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership

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