PR & Marketing Manager

iHealth Labs
Sunnyvale, CA Full Time
POSTED ON 6/7/2023 CLOSED ON 7/5/2023

What are the responsibilities and job description for the PR & Marketing Manager position at iHealth Labs?

iHealthis dedicated to empowering healthier lives. As a pioneer of digital health from Silicon Valley, iHealth was founded in 2010 and launched the world's first Bluetooth-connected blood pressure monitor that worked with iOS devices. Through more than a decade of development, by integrating its FDA-approved, award-winning consumer medical devices and remote patient monitoring platform, iHealth has established a digital health ecosystem, the Unified Care model, for healthcare providers to manage chronic diseases remotely. To date, iHealth is one of the top brands in digital health & wellness and has expanded its Unified Care model to 13 states with significant clinical outcomes in hypertension and diabetes management.

iHealthis dedicated to empowering healthier lives. As a pioneer of digital health from Silicon Valley, iHealth was founded in 2010 and launched the world's first Bluetooth-connected blood pressure monitor that worked with iOS devices. Through more than a decade of development, by integrating its FDA-approved, award-winning consumer medical devices and remote patient monitoring platform, iHealth has established a digital health ecosystem, the Unified Care model, for healthcare providers to manage chronic diseases remotely. To date, iHealth is one of the top brands in digital health & wellness and has expanded its Unified Care model to 13 states with significant clinical outcomes in hypertension and diabetes management.

PRIMARY DUTIES AND RESPONSIBILITIES:

  • Oversee all marketing campaigns for their company or department
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Represent the marketing team to cross-functional groups including product management, sales, or customer support
  • Strategy development and planning of campaigns that can promote the business and generate genuine traffic (both offline and online)
  • Implementation of the marketing campaigns right from ideation to final analysis and refinement
  • Creating engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage
  • Building sustainable relationships and partnerships with other key players such as vendors, advertising agencies, and creative artists as per the need
  • Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
  • Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support

Qualification and Skills:

  • Minimum of a Bachelor’s degree or equivalent relevant experience required
  • Minimum of 3-5 years of experience as a Marketing Manager
  • Knowledge of marketing-related business practices, including advertising, market research, technology and budgeting
  • Proficient with marketing-related software programs
  • Demonstrated history of planning successful initiatives and events
  • Effective communication skills and adaptable communication style for interacting with team members, upper management and clients
  • Time management and organization skills in order to plan and execute both large and small marketing projects and initiatives
  • Leadership skills to motivate team members and manage conflicts
  • Analytical and problem-solving skills for coming up with ideas to increase demand for products and services
  • Excellent verbal and written communication
  • Proven excellent working experience using Microsoft Word, Powerpoint, and Excel
  • Ability to maintain a professional demeanor and communicate facts and handle all situations in a calm manner
  • Plus: Speaks multiple languages, ex: Mandarin, Cantonese, etc…

Job Type: Full-time

Pay: $121,739.00 - $133,313.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Employee discount
  • Flexible schedule
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Parental leave
  • Tuition reimbursement
  • Vision insurance

Schedule:

  • 8 hour shift

Supplemental pay types:

  • Bonus pay

Ability to commute/relocate:

  • Sunnyvale, CA: Reliably commute or planning to relocate before starting work (Required)

Experience:

  • Marketing (Required)
  • Public relations (Required)

Work Location: In person

Salary : $121,739 - $133,313

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