Media Buyer

ABOUT IMAGINUITY®
Imaginuity is the integrated agency that is reimagining marketing for the connected age. The agency’s proprietary customer data platform, AdScience®, collects, manages, analyzes, and activates data to drive efficient conversion across the customer journey. Headquartered in Dallas, Texas, Imaginuity provides integrated marketing services including brand experience, advertising, traditional and digital media planning and buying, paid and organic search, social media, web development, UX, AI, data analytics and database marketing services. More information is available at www.imaginuity.com.

ABOUT THE POSITION

The Traditional Media Buying Associate will assist in the placement, planning and execution of Out of Home and Broadcast placements for Imaginuity across 40 markets. This role will work closely with the planning and client partnership teams to strategically execute traditional media strategies for our clients.

The Traditional Media Buying Associate will report into the Traditional Media Buying Manager and will be responsible for making sure our clients’ messages are delivered to the right target audience at the lowest rate possible. Working closely with senior level buyers, this position will ensure internal authorizations and documents are maintained, assist with the negotiation and execution of media buys, update monthly reporting, and steward relationships with vendor partners.
MEDIA BUYING ASSOCIATE ESSENTIAL RESPONSIBILITIES

• Create and provide Traditional Media recommendations that best represent the Client’s business goals and performance expectations.
• Work in tandem with the planning teams to execute Traditional Media recommendations in 40 markets on time and with accuracy.
• Ensure that Traditional Media recommendations align with account and market goals and that minimum Share of Voice requirements are achieved.
• Responsible for maintaining contracts and buys for all Outdoor and Broadcast vendors and markets.
• Steward and maintain relationships with all Traditional Media vendors.
• Manage all Outdoor billing and assist senior level buyers with Broadcast billing.
• Coordinate and oversee the production of all OOH creative assets: transit, vinyl, and any other Out of Home assets that will be in-market.
• Manage all traffic instructions for each Outdoor and Broadcast vendor and market, as needed.
• Work with the Senior Leadership team to drive idea generation and innovation as it relates to Traditional Media.
• Responsible for the timely delivery of Proof of Performance and KPI reporting to clients monthly.
• Encourage cross departmental/channel collaboration to measure the success of each markets’ Traditional Media campaigns, ensuring they are delivering against each Client’s business objectives and performance metrics.
• Escalate issues as needed to Senior Leadership to ensure all errors and issues are immediately flagged and resolved.
• Build relationships with all key stakeholders, internally at Imaginuity and externally with vendor partners.
• Attend Industry events and conferences to ensure Imaginuity is integrated with the Advertising and Traditional Media community.

Preferred Education, Experience, and Qualifications

• Bachelor degree in Marketing, Advertising or another related field.
• Excellent written & oral communication, presentation, editing & copywriting skills.
• Writing experience and the ability to deliver written content without errors.
• The ability to manage various deliverables with quick turnarounds while meeting all deadlines.
• Ability to think strategically and identify and resolve problems in a client-centric environment.
• Microsoft Office applications, including Word, Excel, Outlook, PowerPoint skills.

What We Offer You

• 100% of employee medical paid by the company
• 50% of employee dental paid by the company
• Supplemental Healthcare
• 401k Employer Match (100% match up to 6% of salary)
• 6 Weeks of Paid Time Off (PTO)
• Annual Bonus Plan
• Hybrid Work Environment
• Casual Dress Code
• Free Snacks & Beverages
• Mentoring Opportunities
• Professional Development Opportunities
• Generous Employee Referral Program

Imaginuity is committed to complying fully with all applicable laws ensuring equal employment opportunities. Accordingly, it is the policy of Imaginuity to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, sex (including gender, gender identity, transgender status, pregnancy, childbirth or related medical conditions), religion, creed, national origin, age, actual or perceived disability, sexual orientation, marital status, military or veteran status, ancestry, genetic predisposition, citizenship status, domestic violence victim status, familial status, unemployed status, criminal history, protected activity (e.g., opposition to prohibited discrimination or making a complaint of discrimination or harassment or retaliation), or any other characteristic protected under applicable federal, state, or local law. This policy governs all aspects of employment, including, without limitation, recruitment, job assignment, promotions, transfers, compensation, access to benefits, training, discipline, and terminations. No person is authorized to act in a manner contrary to this commitment to equal employment opportunity.

Job Type: Full-time

Pay: $45,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Supplemental Pay:

• Bonus pay

Experience:

• Marketing: 2 years (Preferred)
• Media Buyers & Planners: 2 years (Preferred)
• Media buying: 2 years (Preferred)

Work Location: One location

Salary : $45,000 - $55,000